Last week, China unveiled an ad campaign on the jumbotron screens in New York City’s Times Square to promote its national image. The two 30-second spots, titled “Experience China,” feature the country’s celebrities and luminaries from different walks of life.

Last week, China unveiled an ad campaign on the jumbotron screens in New York City’s Times Square to promote its national image. The two 30-second spots, titled “Experience China,” feature the country’s celebrities and luminaries from different walks of life. So, like many other countries, China is now taking a page out of the Madison-Avenue playbook to try to get its message out.

India’s promotional initiative Future of Change will be hosting at Davos during the World Economic Forum two, sort-of, nation-branding events.

China's campaign to use the soft power of culture to present an appealing face to the world seems to have found an official mascot: Confucius. The 2,500-year-old Chinese theorist, who preached devotion to tradition, has become the first non-revolutionary figure to be honored in Tiananmen Square with a new monumental statue...

Shi Anbin, deputy dean of the School of Journalism and Communication at Tsinghua University, and Zheng Yannong, deputy director of China International Public Relations Association, talk with the Guangzhou Daily about how China should enact a public relations (PR) strategy to enhance its image in the world.

The government needs to set up a unified source of information on what’s happening here as well as the country’s unique culture and history to meet the growing interest from foreigners following the successful hosting of the G20 summit last November, a public relations expert said Monday.

CPD University Fellow and Associate Professor at the USC Annenberg School for Communication & Journalism, Jay Wang's new book, Soft Power in China: Public Diplomacy through Communication, has just been published by Palgrave Macmillan as part of their Global Public Diplomacy series.

What does France have that South Korea doesn't? The Eiffel Tower, for one thing. It's the type of national icon that public relations and marketing experts in the East Asian country dream of having. But this is a nation more known for angry street demonstrations and the nerve-rattling conflicts with North Korea than any countrywide icon.