nation branding

What does a group of former Israeli soldiers do when the world public opinion of Israel is on the rocks? They launch their own initiative in order to show a different part of the army they served, a part that doesn't receive much international media coverage. The group created a new website, Friend a Soldier and is encouraging visitors to ask them anything.

February 17, 2011

As India asserts itself within the ever-evolving global power dynamic, India is having a vibrant discussion about public diplomacy and nation-branding, and how to engage in channels of public diplomacy as a means to project its emergence. One such platform for this discussion is found in the India Future of Change initiative.

“Dawn rolling over, the clouds bring the rain, it’s time to start over, time to join hands.” These were the first lines of Kosovo’s last year’s campaign reaching out to the world. The lyrics give an idea of the country’s continuing challenges. On February 17, Kosovo celebrates the third anniversary of its independence.

Co-author: Martin Wahlisch

Three Years into Kosovo’s Independence: Further recognitions will be crucial for the country’s development

Over the last century or so, Israelis have worked to make Israel a part of the Middle East. Israeli sabras (native born Israelis) with their argumentative attitudes; take no prisoners mentality; love for hummus, falafel and “Israeli” salad; tan skin; the yalla (let’s go) and no-translation needed ‘tseh (tongue hiss) live up to the Middle Eastern stereotypes and fit in with regional commonalities.

Ajibola Adebayo better known as Holy Mallam saw hell in a bid to make a headway when his once affluent family experienced poverty.

The USC Center on Public Diplomacy was pleased to host CPD University Fellow and Annenberg professor, Jian (Jay) Wang to speak about nation branding at the Expo Shanghai 2010.

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