Co-author: Martin Wahlisch

Three Years into Kosovo’s Independence: Further recognitions will be crucial for the country’s development

Over the last century or so, Israelis have worked to make Israel a part of the Middle East. Israeli sabras (native born Israelis) with their argumentative attitudes; take no prisoners mentality; love for hummus, falafel and “Israeli” salad; tan skin; the yalla (let’s go) and no-translation needed ‘tseh (tongue hiss) live up to the Middle Eastern stereotypes and fit in with regional commonalities.

Ajibola Adebayo better known as Holy Mallam saw hell in a bid to make a headway when his once affluent family experienced poverty.

Last week, China unveiled an ad campaign on the jumbotron screens in New York City’s Times Square to promote its national image. The two 30-second spots, titled “Experience China,” feature the country’s celebrities and luminaries from different walks of life.

Last week, China unveiled an ad campaign on the jumbotron screens in New York City’s Times Square to promote its national image. The two 30-second spots, titled “Experience China,” feature the country’s celebrities and luminaries from different walks of life. So, like many other countries, China is now taking a page out of the Madison-Avenue playbook to try to get its message out.

India’s promotional initiative Future of Change will be hosting at Davos during the World Economic Forum two, sort-of, nation-branding events.