nation branding

For its relatively short history and small land area, Singapore’s range of nation branding efforts is ambitious, concerted and seemingly ceaseless. Its desire to establish and seal its reputation as a leading global city has translated into strategic public diplomacy initiatives that span and encompass practically every sector of its economy and society. This intensive repertoire of public diplomacy is captured in Koh Buck Song’s latest book, Brand Singapore: How Nation Branding Built Asia’s Leading Global City.

The local government, though, is keen to promote Jeju’s other charms, from its lava caves to its beaches to its seafood, as it spearheads South Korea’s campaign to transform itself into a major tourist destination. “Visit Korea” is a two-year, government-sponsored promotion currently under way to push another side of the country...

Apart from the Embassy in Hanoi, in Vietnam, Canada has been represented by the Consulate General in Ho Chi Minh City since 1997. In light of the economic crisis facing the world, Public Affairs efforts have suffered significant budget cuts in most countries’ diplomatic offices, and Canada is no exception.

What do Israel and Syria have in common? Not much, but both have ministries of hasbara. No such thing exists in the West. No such thing exists in democracies.

“We have been doing well on the development front,” the official, Zhao Qizheng, former head of the State Council Information Office, was quoted by China Daily as saying. “Now we need to talk better, to make our messages clearer to the world.”

This sprawl of 20 million people has been dubbed the “monstruo” and slandered as an urban disaster for its chaotic slums, murderous gridlock and mountain smog. But less touted is how La Capital is a paradise for bohemian Americans and Europeans, hub of fashion designers and driving force of Latin American youth culture

The "National Industrial Image," which consists of one country's exporting companies, exporting commodities, their qualities and after-sales services, should never be neglected in the name of chasing the "National Image."

Israel’s Defense Minister Ehud Barak has warned that the country could face a “diplomatic tsunami” later this year. He was referring to an effort by the Palestinians to win recognition from the United Nations as an independent state.

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