nation branding
Favelas, sprawling shanty towns which are home to tens of thousands of people, are a defining feature of Rio. But the Globo newspaper said their labelling on the map and the absence of wealthier districts and tourist sites gave a bad impression of the city.
Nigeria may be able to polish its reputation and assume a wider role on the global stage if its upcoming gubernatorial polls are as seemingly free and fair as last week's presidential election, analysts say.
PDiN Contributing Researcher Rachel Chan reviewed Koh Buck Song's latest book, Brand Singapore: How Nation Branding Built Asia’s Leading Global City.
For its relatively short history and small land area, Singapore’s range of nation branding efforts is ambitious, concerted and seemingly ceaseless. Its desire to establish and seal its reputation as a leading global city has translated into strategic public diplomacy initiatives that span and encompass practically every sector of its economy and society. This intensive repertoire of public diplomacy is captured in Koh Buck Song’s latest book, Brand Singapore: How Nation Branding Built Asia’s Leading Global City.
The local government, though, is keen to promote Jeju’s other charms, from its lava caves to its beaches to its seafood, as it spearheads South Korea’s campaign to transform itself into a major tourist destination. “Visit Korea” is a two-year, government-sponsored promotion currently under way to push another side of the country...
Apart from the Embassy in Hanoi, in Vietnam, Canada has been represented by the Consulate General in Ho Chi Minh City since 1997. In light of the economic crisis facing the world, Public Affairs efforts have suffered significant budget cuts in most countries’ diplomatic offices, and Canada is no exception.
What do Israel and Syria have in common? Not much, but both have ministries of hasbara. No such thing exists in the West. No such thing exists in democracies.
“We have been doing well on the development front,” the official, Zhao Qizheng, former head of the State Council Information Office, was quoted by China Daily as saying. “Now we need to talk better, to make our messages clearer to the world.”