Chichi Maponya, the IMC board deputy chairman, said every South African should embrace the concept of building and enhancing the nation’s brand. She urged every citizen to rally behind Team South Africa, and help the IMC to fulfil its mandate. “A nation brand is a promise made. A successful nation brand is one that is kept,” she said.

South Africa’s Deputy Minister Dina Pule said that branding South Africa was not a matter of choice but of necessity. The International Marketing Council of South Africa (IMC) can only achieve its goals if all stakeholders collaborate in positioning South Africa as a globally competitive nation.

Given its lesser standing in terms of international public opinion compared to the West, China should strive for the right to speak in public diplomacy in cyberspace, strengthen the universal participation of the public diplomacy on the Internet, formulate a public diplomacy strategy for cyberspace and proactively build up a national brand.

The link between the pomp and glory of Hampton Court, a cellar in Liverpool and a copper works in Wales may be obscure. But according to the nation’s foremost historians, they are among the 100 places which define Britain.

The Little Red Dot will become the focus of the film world when movie icons such as Tom Hanks, Oliver Stone and Zhang Ziyi descend on the city-state for the first-ever ScreenSingapore. The cinema event hopes to establish the city-state as a regional hub of the global film industry.

South Africa has been awarded the title of most valuable nation brand on the continent, with its recent inclusion in the BRICS grouping and successful hosting of the 2010 Fifa World Cup contributing to strong positive perceptions both locally and abroad.

Konza hopes to offer the best location to do business in Africa and one of the most sought after international commercial investment opportunities...It is part of a wider scheme to position Kenya as the region’s technology hub, using the development to entice more companies to set up base in the country.

It must have seemed like a good idea at the time: greet visitors to the New Zealand capital with a giant white "Wellywood" sign celebrating the country's booming film industry. The fact it was a rip-off of the famous "Hollywood" sign has infuriated residents, who have denounced it as lame and tacky.