nation branding

Recent months have seen an avalanche of new lesbian, gay, bisexual and transgender (LGBT)-friendly initiatives in Rio: vocational training courses for transvestites, anti-bullying projects aimed at gay and lesbian students and new legislation outlawing discrimination in the city's nightclubs.

The Shanghai Expo's China Pavilion expects crowds to teem through its doors when it reopens on July 12 in the sweltering summer heat. The pavilion will be open to public for three months till Oct 9, from Tuesday to Sunday.

According to the author of the quarterly Nation Brand Index, Simon Anholt, "if traditional diplomacy is government-to-government (G2G) and public diplomacy is government-to-people (G2P), then effective nation branding also includes an element of P2P.

The U.S. Corp. for Travel Promotion, which bills itself as a partnership between the public and private sectors with the mission of promoting increased international travel to the U.S., is on the hunt for a global agency to help boost tourism to the country.

Americans have a complicated relationship with authenticity. We celebrate our national ability to reinvent our lives, to leave the past behind or get a makeover , but we simultaneously bemoan the absence of an authentic American culture.

Manchester is the city that tried to turn itself around by turning itself into a brand. The result has been an undeniable improvement. Here is the most astonishing fact about Manchester's regeneration: where residents were once desperate to leave the city, now, for the first time in 50 years, people are flocking back.

The Duke and Duchess of Cambridge are the most glamorous young couple in the world. They have the capacity to do great things, not just for the monarchy but also for Britain on their foreign trips and it is the Commonwealth countries that should be their priority in the years to come.

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