Dainius Rutkauskas came up with a novel way of rebranding his little country. Lietuvos Kvapas is Lithuania's "national perfume" ...Developed by Rutkauskas and two other Lithuanian entrepreneurs and produced by the French perfumery Galimard, Lietuvos Kvapas – literally, "the scent of Lithuania" – is an attempt to create a positive national brand.

Historically, the modern Zionist movement has sought to transform the term “Jewish” into a distinctly national category. But it has not fully succeeded. The debate inside Israel over these issues...prevents Israel from articulating a coherent definition of its own identity, let alone one that is accepted and recognized by the majority of its citizens, most of whom are secular and liberal by any Western standard.

Sri Lanka Consulate General in Mumbai in association with Sri Lanka Tourism Promotion Bureau and L.B. Associates, New Delhi have launched an image building project in India to brand Sri Lanka as an emerging MICE destination in the South Asian Region.

Initiated by the International Marketing Council (IMC) of South Africa... the summits aim to increase provincial participation in the nation-branding effort and encourage active citizenship – which, in turn, will help position the country as a top investment and tourism destination.

Xinhua's U.S. expansion is seen as an effort to burnish the country's image and build its brands here. A Pew Research Center poll earlier this year found that 43 percent of Americans saw China as a "serious problem."

The U-20 is Colombia’s biggest-ever international sports event. This time around, the country is embracing the challenge. The games will be played in Bogota, Medellin, Cartagena and five other cities and watched on TV by 500 million people around the world. Spectators will learn about the country’s improved security, booming economy and natural beauty.