The Saudis awarded a more than $1 billion contract for a spire that will soar two-thirds of a mile high, to be named the Kingdom Tower. The plans make Saudi Arabia a front-runner in the race between the oil-rich Gulf nations for glitzy, architectural trophies that dot their desert territories...The projects are seen as status symbols to show off economic success.

Dainius Rutkauskas came up with a novel way of rebranding his little country. Lietuvos Kvapas is Lithuania's "national perfume" ...Developed by Rutkauskas and two other Lithuanian entrepreneurs and produced by the French perfumery Galimard, Lietuvos Kvapas – literally, "the scent of Lithuania" – is an attempt to create a positive national brand.

Historically, the modern Zionist movement has sought to transform the term “Jewish” into a distinctly national category. But it has not fully succeeded. The debate inside Israel over these issues...prevents Israel from articulating a coherent definition of its own identity, let alone one that is accepted and recognized by the majority of its citizens, most of whom are secular and liberal by any Western standard.

Sri Lanka Consulate General in Mumbai in association with Sri Lanka Tourism Promotion Bureau and L.B. Associates, New Delhi have launched an image building project in India to brand Sri Lanka as an emerging MICE destination in the South Asian Region.

Initiated by the International Marketing Council (IMC) of South Africa... the summits aim to increase provincial participation in the nation-branding effort and encourage active citizenship – which, in turn, will help position the country as a top investment and tourism destination.

Xinhua's U.S. expansion is seen as an effort to burnish the country's image and build its brands here. A Pew Research Center poll earlier this year found that 43 percent of Americans saw China as a "serious problem."