Sri Lanka Consulate General in Mumbai in association with Sri Lanka Tourism Promotion Bureau and L.B. Associates, New Delhi have launched an image building project in India to brand Sri Lanka as an emerging MICE destination in the South Asian Region.

Initiated by the International Marketing Council (IMC) of South Africa... the summits aim to increase provincial participation in the nation-branding effort and encourage active citizenship – which, in turn, will help position the country as a top investment and tourism destination.

Xinhua's U.S. expansion is seen as an effort to burnish the country's image and build its brands here. A Pew Research Center poll earlier this year found that 43 percent of Americans saw China as a "serious problem."

The U-20 is Colombia’s biggest-ever international sports event. This time around, the country is embracing the challenge. The games will be played in Bogota, Medellin, Cartagena and five other cities and watched on TV by 500 million people around the world. Spectators will learn about the country’s improved security, booming economy and natural beauty.

Heidi Wastweet is a Seattle sculptor and medallic artist, but one of her passions is to design money — coins, specifically...and now she gets to design the future of the United States' coins. Coins may be viewed as chump change, says Wastweet, but the image on a penny, nickel or quarter can influence the way we and the world view America.

The popularity of Turkish television series, from the Balkans to the Middle East, has brought Turkey to an international audience, and is subtly transforming the image of the country abroad.

When outsiders think about South Asia, they typically picture a region that’s wracked by violent religious extremism, a place where groups like the Taliban, al-Qaeda and Lashkar-e-Taiba are active and deadly. Then there’s the image of clandestine nuclear proliferation...