nation branding
"India's rejuvenation, re-emergence and rise have a message for the whole world. India symbolises the freedom of human freedom," Singh said in his address in New Delhi on the 80th birthday celebrations of noted scholar and veteran Congressman Karan Singh.
JAKARTA, Indonesia — On the third floor of a shopping mall here, around the corner from a Gap Kids and a Wedgwood china outlet, a new tenant is busily promoting what is perhaps the world’s biggest brand: America.
Eighteen pages into his opening address at the Chinese People's Political Consultative Conference on Thursday, Jia Qinglin paused to note the importance of promoting China abroad.
The USC Center on Public Diplomacy was pleased to co-sponsor the Association of Public Diplomacy Scholars annual conference on public diplomacy, place brands, and soft power.
Conference Schedule
8:30 am: Registration and Breakfast
9:00 am: Welcome
9:15 am: Keynote Address
• Keith Dinnie (author of Nation Branding: Concepts, Issues, Practice)
This is not just wishful thinking. Japan’s corporations are regaining much of the self confidence and footing that they lost during the downturn, the result of many adjustments and strategic moves that Japanese businesses have made to expand to emerging markets. Japan, Inc. is going global again.
Sweden is one of the world's most admired and powerful countries but still has a problem talking about it, an international country ranking said, pointing out that the Scandinavian country has much to gain from making its voice better heard.