nation branding
African nations have entered the space race, with Ghana as the most recent example of this bold technological achievement. [...] Other nations of the world have utilized space technology as a means of scientific advancement and socioeconomic progress. Ghana and other nations of the African Union and are no exception, as they become players in the global space race, and seek leadership status in the frontiers beyond Earth.
Baijiu, China’s go-to alcohol, is virtually unknown in the rest of the world. [...] “It is a matter of respect. When someone has a bottle of baijiu on the table you should probably drink it because it’s there for you. It’s a gift and an expression of warmth. So it’s nice to be able to reciprocate and participate in the local drinking ritual,” Sandhaus remarked.
The cultural capital of Kandy – controversial location for Indiana Jones and the Temple of Doom – survived Sri Lanka’s civil war relatively intact. Now it’s thriving, thanks in no small part to an infamous relic: one of the Buddha’s teeth.
Bolivia will host the 2nd Forum of Ancient Civilizations in 2018 with the objective of promoting the exchange of ancestral knowledge among several countries, announced local media. [...] The first edition of the event took place this year in Athens with the participation of heirs of great civilizations, among them, Bolivia, China, Egypt, India, Iran, Iraq, Italy, Greece, Peru and Mexico.
The UK actively promotes gender equality both at home and abroad but it falls short of defining itself by a feminist agenda. At a time when it is not clear what does define UK foreign policy, other than the looming exit from the EU, promoting a feminist foreign policy could be an opportunity for the UK to provide leadership and to promote its human-rights based values abroad at a time when both are being challenged on the world stage.
![Image courtesy of Monam via Pixabay Canada Day](https://uscpublicdiplomacy.org/sites/default/files/styles/275x168/public/uploads/rsz_canada-day-614290_1280.jpg?itok=16_xM1Mw)
A Canadian nation branding campaign turns to its citizens for answers.
![Image courtesy of the President of Russia](https://uscpublicdiplomacy.org/sites/default/files/styles/275x168/public/uploads/rsz_x6vuxeiq7vjfvyn9i09g3wvl8nta6aqf.jpg?itok=2BAT8TUa)
Olga Krasnyak looks at how the actions of diplomats can impact national image.