nation branding

The UK actively promotes gender equality both at home and abroad but it falls short of defining itself by a feminist agenda. At a time when it is not clear what does define UK foreign policy, other than the looming exit from the EU, promoting a feminist foreign policy could be an opportunity for the UK to provide leadership and to promote its human-rights based values abroad at a time when both are being challenged on the world stage. 

Canada Day

A Canadian nation branding campaign turns to its citizens for answers.

Olga Krasnyak looks at how the actions of diplomats can impact national image.

The image of the Russian diplomats and its reflection on social media allows us to see the wide critique towards the diplomats from the general public. It is an interesting issue to discuss: why do the Russians actually care about the image of their diplomats? The perceptions about diplomatic culture and stereotypes about diplomacy in general have deep roots.

Montreal is temporarily opening its Olympic Stadium as a shelter to host a sudden increase in asylum seekers arriving from the US. [...] Many of them have been denied asylum in the US and are hoping for a second chance on the other side of the border.

The Soft Power 30 Report suggests that national leaders influence their nations' brands. Nation branding scholars have also examined this relationship, noting that the two brands can begin to merge as the qualities of a leader become associated with that of the nation. At its extreme, the leader’s brand can eclipse the national brand causing a “halo effect”.

Prime Minister Modi & President Rouhani

Ilan Manor explores the relationship between a country's national image and the image of its leader.

August 1, 2017

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