nation branding
Peru's country brand rose 11 spots in the Country Brand Ranking list released by Bloom Consulting, compared to its previous report. This way, Peru ranked 41st on a global scale for the 2017/18 period. According to Bloom Consulting, the Andean nation is reaping the rewards of a good Country Branding strategy. Peru overtook countries like Panama (42nd), Puerto Rico (43rd), Costa Rica (46th) and Chile (48th) in an overall ranking of 193 nations and territories.
A study by USC Annenberg alumnus César Jiménez-Martínez about Chilean nation branding through the eyes of local practitioners.
An exhibition featuring sports-related stamps, including more than 1,000 commissioned for the Olympic Games, opened in Taipei’s Zhongshan Hall yesterday. “A stamp is a nation’s business card,” Taipei Mayor Ko Wen-je said at the opening. “The art and culture contained in a tiny stamp can demonstrate a nation’s soft power.”
Tourism is one of the main income sources of developing countries. For Kenya, one of Africa's leading tourism destinations, the industry is the country's second largest source of foreign exchange after agriculture. [...] Currently Kenya is serviced from the key long-haul source markets by five international full-service airlines that fly direct from their hub to Nairobi.
As the trend of decreasing visitors from mainland China will likely continue, the Taiwan government is taking steps to increase tourism from other areas, including Japan, Korea, and South and Southeast Asian markets.
Sheikh Mohammed spoke about several topics, including the importance of Emiratis maintaining a strong positive reputation at all times. Every action, he said, good or bad, will reflect the image of our nation.