nation branding
Tourism is one of the main income sources of developing countries. For Kenya, one of Africa's leading tourism destinations, the industry is the country's second largest source of foreign exchange after agriculture. [...] Currently Kenya is serviced from the key long-haul source markets by five international full-service airlines that fly direct from their hub to Nairobi.
As the trend of decreasing visitors from mainland China will likely continue, the Taiwan government is taking steps to increase tourism from other areas, including Japan, Korea, and South and Southeast Asian markets.
Sheikh Mohammed spoke about several topics, including the importance of Emiratis maintaining a strong positive reputation at all times. Every action, he said, good or bad, will reflect the image of our nation.
Czech speed skater Martina Sablikova and the late conductor Jiri Belohlavek will be among the 15 personalities who will receive the Gratias Agit award for promoting the country's good name from Foreign Minister Lubomir Zaoralek on Friday. Belohlavek, chief conductor of the Czech Philharmonic who died on May 31 at the age of 71 years, will be awarded in memoriam.
Serbia is not known for its gay-friendly policies. [...] This week though, Serbian President Aleksander Vucic made a historic decision: naming Ana Brnabic prime minister. If her cabinet is approved next week, she will become a double first: the country's first female and first openly gay head of government. [...] Vucic's selection of Brnabic is seen by many as a nod toward broader equality, and an effort to nudge his country closer toward the West.
For a guy who started out in advertising a couple of decades ago, it’s surprising he dismisses Cannes with a flick of his wrist. V Sunil, the man behind Motherland — known for its millennial-chic magazine — says, “It’s an encouragement if you win, but you take some pictures and you go home and unfortunately, nothing really changes. So when we started our company, we decided we are not going to get into that drama.” He’s launched movements like Incredible India and Make in India, and brands like Indigo and has seen the country itself go beyond campaigns to experiences.