nation branding
Japan on July 17 pledged US$1 billion (S$1.37 billion) over the next two years to back the United Nations' development agenda, raising its profile as one of the world's largest foreign aid donors. Foreign Minister Fumio Kishida told a meeting at the UN that the funding will go to help children and youth worldwide, in particular to promote education, health, disaster response and gender equality.
The third edition of Portland Communications' annual report was produced in partnership with CPD.
“In the area of security and defense, France and the UAE are fighting a common battle against terrorism and extremism, both on the ground and in the minds,” said Ludovic Pouille, the new French Ambassador to the UAE. [...] About the joint initiatives of France and the UAE, he said: “I am thinking in particular of the joint Franco-UAE initiative that led to the organization last December in Abu Dhabi of the international Conference on Safeguarding Endangered Cultural Heritage.," the envoy said.
Peru's country brand rose 11 spots in the Country Brand Ranking list released by Bloom Consulting, compared to its previous report. This way, Peru ranked 41st on a global scale for the 2017/18 period. According to Bloom Consulting, the Andean nation is reaping the rewards of a good Country Branding strategy. Peru overtook countries like Panama (42nd), Puerto Rico (43rd), Costa Rica (46th) and Chile (48th) in an overall ranking of 193 nations and territories.
A study by USC Annenberg alumnus César Jiménez-Martínez about Chilean nation branding through the eyes of local practitioners.
An exhibition featuring sports-related stamps, including more than 1,000 commissioned for the Olympic Games, opened in Taipei’s Zhongshan Hall yesterday. “A stamp is a nation’s business card,” Taipei Mayor Ko Wen-je said at the opening. “The art and culture contained in a tiny stamp can demonstrate a nation’s soft power.”
Tourism is one of the main income sources of developing countries. For Kenya, one of Africa's leading tourism destinations, the industry is the country's second largest source of foreign exchange after agriculture. [...] Currently Kenya is serviced from the key long-haul source markets by five international full-service airlines that fly direct from their hub to Nairobi.