nation branding
‘Incredible India’ is easier said than done. It’s time the Modi government took concrete steps to harness and exploit our rich heritage...In the new millennium, various governments and leaders including Prime Minister Narendra Modi have talked about India’s soft power. Yet, we have never really harnessed this strength.
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Romi Jain and Mariana de Heredia are the latest recipients of this award.
From donating millions of dirhams to fighting hunger to personally delivering emergency aid to a cyclone-hit island, HRH Princess Haya bint Al Hussein’s charitable endeavors are many and often. [...] And now the royal is urging others to do their part – today in particular. September 5 marks the International Day of Charity, an occasion declared by the United Nations back in 2012 to help encourage fund-raising for worthy causes.
![Image courtesy of Felix_Broennimann via Pixabay](https://uscpublicdiplomacy.org/sites/default/files/styles/275x168/public/uploads/rsz_cook-2364182_1280.jpg?itok=gmyIciiN)
A look at the role of food in tourism, nation branding, and more.
VisitBritain has announced the appointment of Gavin Landry as its Executive Vice President for the Americas, with a focus on driving new and repeat visitor growth to Britain from Canada, the U.S., and Brazil. Landry joins VisitBritain from New York State where he was Executive Director of Tourism, having led the iconic I LOVE NEW YORK (NY) program, and where he developed and implemented strategies to support growth of the tourism industry. With tourism as a critical part of the UK Government’s agenda ahead of future trade deals, Landry will continue to develop and strengthen strategic partn
From fashion to energy - the rind and seeds of Sicily's most famous citrus fruit, the humble orange, are being used in a range of greener, healthier business initiatives.