nation branding
Professor Joseph Nye and former Deputy Secretary of State Richard Armitage correctly pointed out that to solve the biggest problems we need a mix of hard and soft power — which they termed “smart power.” […] What would a smart power campaign directed against the challenges represented by the Islamic State look like?
More than 124,000 Chinese undergraduates are studying in the United States, according to the Institute of International Education. Many are affluent […] but a growing number are […] children from lower middle-class families who are looking for an alternative to an overcrowded and unforgiving Chinese educational system.
“Bienvenue en France, la Startup Republique!” For the past 18 months or so, since LaFrenchTech began to make noise abroad, I began hearing talk of the Startup Republique. [...] Most attempts at finding patriotism in France have been dismissed as personal branding; however, when BPIFrance’s Romain Serman published “France, the new Startup Factory” last month, it garnered enough positive momentum that I had to sit down and have a chat with Romain.
Witnessing the ninth-largest country in the world (Kazakhstan) do battle with a satirical character (Borat), I decided it was important enough to start writing about from an academic perspective. [...] Kazakhstan continues to reap the benefits of the free press it received as part of Baron Cohen’s innovative marketing campaign for the [2006 Borat] film, though the Borat connections still stings a bit.
Forestry Minister Veysel Eroglu told Hurriyet newspaper that "the plane tree was the symbol of the Ottomans, and we are launching a planting campaign on the orders of our president in the town of Sogut, where the Ottoman state was founded." He says President Erdogan will plant the first sapling there next year, with another 100,000 to follow in Istanbul - which as Constantinople was the last Ottoman capital.
For half a century after Cuba’s revolution in 1959, the island’s sports fans knew little of professional leagues beyond their shores. But today, thanks to the internet’s belated arrival and a wave of Cuban players defecting and starring in MLB, in-depth knowledge of American baseball is a badge of honor for baseball-loving Cubans—that is, nearly all the men and plenty of the women, too.
A Palestinian pianist whose image playing the piano among the ruins of the Yarmouk refugee camp in Syria captivated the world was awarded the 2016 International Beethoven Prize for Human Rights, Peace, Inclusion and the Fight Against Poverty last week. Ayham Ahmad [...] became famous when a video of him singing and playing the piano surrounded by the rubble of the city went viral earlier in the year.
For many Muslim women, the decision to don the hijab […] is born of private self-reflection [...] But [Yusof's] choice soon became something else, as well: a lucrative source of attention for herself and her multimillion-dollar online-retail startup, FashionValet […] In Malaysia women are free—even encouraged—to inject glamor and prestige into the hijab, and to make money from it.