nation branding

US Secretary of State John Kerry said a global deal to limit climate change could not have been won without China's help "to build a working partnership". But that soft power win was of short duration. With the thugs outside Pu Zhiqiang's trial, Beijing was back to form, squandering soft power as if it had no use for it.

The time is ripe for governments to start monitoring their digital reputation just as they monitor it in the real world.  [...] But the mistake is to equate nation branding with advertising, which doesn’t work for places. A place with a bad reputation won’t be able to fix it this way. Instead, the place must take strategic action to align its reality with its desired reputation. 

Actor Joel Edgerton and director George Miller will receive honorary awards in Los Angeles for their contribution to Australia's reputation in film. [...] Miller will receive a lifetime achievement award for his commitment to creative industries in Australia and his reputation as a filmmaker, especially the Mad Max series.

What TDAP was striving to do, besides the sale and orders that it was targeting, was to showcase Pakistan's distinctive characteristics, to forge our reputation in a manner that fired the consumers imagination, stirred the emotions and captured the essence of what made our country truly unique. The catchy logo "Aalishan Pakistan" encapsulated the magnificence of our land and the show took Delhi by storm.

Although the world recently lost a legend, “Marvelous” Mal Whitfield, his legacy of spreading global goodwill through sports lives on. As the State Department continues to reach new audiences through sports diplomacy, it is important to look back to those who first strengthened relations between the United States and other nations through sports.

Some of Major League Baseball's biggest Cuban-born stars put dozens of boys through batting, pitching and catching drills in a sunny Havana ballpark, part of a 3-day mission meant to warm relations between the U.S. league and this baseball-mad nation. […] Defectors who were once reviled by Cuban officials [...] but who have returned in triumph following last year's historic detente between the Cold War foes.

Say the name Joshua Van Alstine in Saudi Arabia and the likely response is a blank stare. But mention his Web-born persona, Abu Muteb, and chances are good that you will get a knowing nod or a wry smile for the baby-faced American military brat. He slings Saudi­accented Arabic, wears traditional Arabian robes, mixes comedy and commentary, and may be one of the Arab world’s most improbable celebrities.

Ali Güreli, the founder and chairman of the Contemporary Istanbul art fair, emphasizes the importance of contemporary art and speaks about new projects and how to better circulate Turkish contemporary art internationally.

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