The British Tourist Authority (BTA) has set out its priorities and how it will structure to deliver on these, following the good funding settlement for tourism in the Comprehensive Spending Review including the new £40 million Discover England Fund and increased funding for the UK Government’s GREAT campaign. 

Australian Minister’s fete is aimed at cementing relations between India and Australia, encouraging tourism with a view to create awareness of India that has awesome tourism destinations and showcase it as a positive country in Australia.

Companies carefully nurture their brand names because they know it affects business: A good name can bring in higher returns. Is it time for countries to cultivate their own brands? In this opinion piece, Wharton marketing professor David Reibstein explains that nations should pay attention to how they are perceived by others.

Recent years have seen a growing academic interest in the migration of MFAs (foreign ministries) to social media. However, the majority of digital diplomacy studies tend to focus on the activities of Western and North American MFAs. This Euro- and American-centric approach fails to recognize the fact that digital diplomacy is now a global phenomenon. 

This has been a fantastic week for Irish cinema. The achievements of directors, scriptwriters, actors and producers in nabbing seven Oscar nominations is the equivalent of the Irish football team getting to the World Cup final.

In what can only be described as a back-handed compliment, the NYT declared in a recent style article that its neighbour to the north was no longer a "frozen cultural wasteland populated with hopelessly unstylish citizens". The reason for Canada's sudden cultural cachet? The Times mentions film and music idols, fashion designers and YouTubers, but the star of the show seems to be new Prime Minister Justin Trudeau.

Although 2015 had its fair share of international tragedy, tourism worldwide continued on an upward trend. International tourism arrivals — or the number of people visiting countries other than their own — grew 4.4% to 1.18 billion last year, according to the World Tourism Organization (UNWTO).

The repeated terrorist attacks in Paris and the disputes within UNESCO between Japan and its neighbors highlight the danger that culture can become a source of international confrontation.