An exhibition to introduce South Korea to the world to increase its national brand awareness will be held in Seoul later this month. The non-governmental organization Voluntary Agency Network of Korea (VANK) and Yonhap News Agency will cohost the "National Brand (UP) Exhibition" at the National Museum of Korea in Yongsan, Seoul from Feb. 23-28.

After years of negligence and a lack of serious preservation efforts, the historic buildings and facades of Lahore’s old city are being rescued from further deterioration […] The Walled City of Lahore initiative has helped promote cultural activities and tourism in the city. The initiative allows visitors, both local and foreign, to get acquainted with the history, architecture, lifestyle, and community of old Lahore.

Across America, sushi is getting reimagined, often in outlandish ways. […] But none of them are authentically Japanese — not even the beloved California roll […] A new program from the country's Ministry of Agriculture, Forestry and Fisheries will certify that Japanese restaurants operating outside the country uphold the values of traditional Japanese cuisine, known as washoku.

As Japan gears up to host the 2020 Tokyo Olympics and caters to a surging influx of foreign visitors, the country faces a cultural dilemma: Should it stop identifying Buddhist temples on maps with the traditional “manji” symbol that is often confused with a Nazi swastika?

With eight percent of the global production Sri Lanka is the fourth largest manufacturer of tea in the world after China, India and Kenya. [...] It is also the first tea producing country in the world which introduced nation branding with Ceylon Tea linked to the Lion logo symbol. [...] The promotion of Ceylon tea linked to the lion logo the symbol of quality, which is the trademark of the Sri Lanka Tea Board.

Emojis are a nearly universal language – symbols that speak clearly across cultures. But Finland has created a set that has a more singular focus: putting a clever and fun spin on the culture and identity of the country.

In conversation last week with members of the global elite at the World Economic Forum in Davos, Prime Minister Justin Trudeau again delivered the message that ‘Canada is back’ on the world stage. Repeating that mantra may be good communications practice, but after a decade of foreign policy retrogression, the substantive case will be more difficult to make.