nation branding

The hip-hop musical based on the life of Founding Father Alexander Hamilton got its start with playwright Lin-Manuel Miranda’s 2009 performance of the then-in-the-works “Hamilton Mixtape” at the White House and has evolved into a global phenomenon. [...] In a time of uncertain power shifts in a changing global order, Hamilton quietly asserts America’s best qualities without glossing over the worst, sending a message of optimism about the country’s future. It thus has the potential to further American ideological appeal among foreign audiences.

The Los Angeles bid to host the 2024 summer Games was unveiled at sunset keeping in theme with the new slogan and features a winged angel as a symbol of the city. On the top floor of a USC skyscraper bid leaders and civic officials gathered to view the new logo with panoramic views of the City's 2024 Games venues, coastline and mountains as the backdrop.

Last year, South Carolina was in the news for all of the wrong reasons. […] These examples are sufficient for our purpose. What they show is that it was not just the South Carolina brand that took a wallop from the events described above; brand USA also took a hit.

The number of Americans studying in Germany has risen sharply [...] driven in part by the low cost of higher education compared to the United States. More than 10,000 U.S. students are presently enrolled in the country's higher education programs, according to [...] the Institute for International Education. It's an increase of almost 9 % compared to the previous academic year, and 25 % more than in 2008-2009.

Reflecting a move of 33 percentage points in the past 10 years, a majority of Americans — 54 percent — currently see Cuba in a favorable light, according to Gallup. The nation's favorability rating went up across the U.S. political spectrum, but by far the biggest gain was among Democrats.

Benin's Angelique Kidjo has won the best world music album of the year at this year's Grammys in Los Angeles. The New York-based singer won the award for her Orchestre Philharmonique du Luxembourg collaboration, Sings. "I want to dedicate this Grammy to all the traditional musicians in Africa, in my country, to all the young generation," Kidjo said.

9-12 March in DC, by Andrew Aliferis

Governor Nikki Haley's speech on race relations may have done more harm than good.

Hans Poppelaars is Chef and Co-Founder of Le Manoir Kasselslay. Hailing from the Netherlands, he became inspired by Luxembourg's food traditions during his family trips to the Grand Duchy when he was a child. [...] it means identity, research, quality and giving the traditions more value. It also helps with nation branding, especially since the visual is very strong from a design perspective.

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