In some respects the editorial direction of China’s international media reporting can be seen as an extension of the nation’s diplomacy. While the first principal of diplomacy is that it is the pursuit of national interests, one of the foundations of successfully diplomacy is promoting common interests. 

He spoke about India hosting the FIFA Under-17 World Cup football tournament next year and said it is a great opportunity for branding the country at the international level, for which immense awareness needs to be created within the nation. 

BigBang and CL turned out to be the only South Koreans in the pool of 127 candidates of the online poll, along with U.S. President Barack Obama, Chinese President Xi Jinping, Pope Francis, Facebook founder Mark Zuckerberg and Hollywood star actor Leonardo DiCaprio.

For the first time, Cuba will be included [...] in the Hubert H. Humphrey Fellowship Program, which brings 200 outstanding mid-career professionals [...] to the United States for non-degree study and related professional experiences, and the Benjamin A. Gilman International Scholarship Program, which offers grants for U.S. undergraduates of limited financial means to pursue academic studies or internships abroad.

Every year, Americans with roots in Eurasian countries organize public festivals featuring music, dancing, and food to mark the Nowruz holidays. In cities from New York to Los Angeles, Chicago to Houston, Americans introduce and inspire others unfamiliar with Nowruz and its celebrations.

With instruments made of bamboo, plant-based face paints, and skirts woven from local fauna, groups at Guinea Bissau's Carnival dance competition displayed the biodiversity of their country […]"I think when you protect your culture, you are protecting the environment [...] There's a strong connection between the environment and the culture of this country" [...] said Rita Le, a spokeswoman for the carnival committee

Pakistan’s Ambassador to the UN, Dr Maleeha Lodhi said the concert is an effort to project Pakistan’s soft image and present the country’s rich culture. ‘Public diplomacy is the most effective way to win hearts and minds’ and this aims to do just that.

The South Korean Ministry of Culture, Sports and Tourism is teaming up with the Korea Foundation for International Culture Exchange (KOFICE) to provide Myanmar with free Korean television content. [...] they are meant to foster a positive view of South Korea–and maybe even spark demand for Korean products.