Country branding is the process of building (and managing) the way a country is perceived by the rest of the world. It is an important component to national development given its effect on global trade, investments, tourism and diplomacy. It also has a profound influence on our sense of identity and national pride.
 

The secret to successful public diplomacy for a state may sound like a surreptitious potion whose recipe lies with the magicians. However, it is the art of devising and executing strategies, just in the accurate proportion, to transform the way the local and international public perceives a certain state. So, where does this recipe come from? It comes from the human mind.

No denying that sports and games do great branding for a country. When Mabia Akter Simanta, a weightlifter from Bangladesh won the first gold for her country at the 2016th South Asian games and stood on the victory stand, tears rolled down her cheek. It was tears of joy and happiness. 

The airport presents visitors with a cherished consumer experience, such as convenience and hospitality. Beginning from the airport, ranked as third in Africa and 28th globally by Skytrax, a United Kingdom-based firm specialising in airline and airport research, everything appeared in order.

It is bringing together some 50 diplomats and scholars from 25 countries to look at how states are using digital platforms as a diplomatic tool. The conference is dealing with a number of issues that are arising as a result of the use of social media by foreign ministries around the world, including the need to train diplomats in social media engagement, ways to evaluate the impact, and the intersect between digital diplomacy, public diplomacy, and nation branding.

Street artists are fighting back against Donald Trump. Various murals, stencils and posters depicting the GOP front-runner in assorted unflattering ways — comparing him to Adolf Hitler, Donald Duck and a piece of poop, among other things — have appeared on walls and sidewalks across the world in recent weeks.

The loss of Palmyra, which was designated a UNESCO World Heritage Site in 1980, was one of ISIS’s biggest setbacks since the group declared itself a caliphate in 2014. […] [Maamoun] Abdulkarim said he and other historians and archaeologists would travel to Palmyra to more deeply assess the damage, and to plan how they’ll restore the ancient ruins and sites.