nation branding

The Obama administration plans to use an additional $200 million to expand its fight against malaria, expanding services to 70 million more people in Africa and accelerating a global effort to eradicate the disease.

Xi [Jinping] became the top leader in late 2012, the new policy removes any doubt that in the view of the president and party chief, the media should be first and foremost a party mouthpiece. Mr. Xi wants to push the party’s message domestically — and internationally — across all media platforms, including advertising and entertainment […] Mr. Xi also wants to curb the presence of foreign media companies.

Music has the power to transcend borders and bring nations together, and what better way to foster cultural understanding than through the timeless elegance of opera. On February 8th, in collaboration with the John F. Kennedy Center for the Performing Arts, the Russian Embassy in Washington DC held a joint concert featuring aspiring artists from Russia and the United States.

February 21, 2016

In an age far less connected than today, the Expo was an opportunity for countries to showcase their very best, influencing the development of commerce, art and architecture, education, technology and tourism. Inventions such as the telephone, aluminium and steel were first presented at such exhibitions.

China has quickly changed before the world’s very eyes, becoming a global superpower and ironically, an impressive leader in capitalistic growth and economic supremacy. [...] These changes in China’s branding and it’s increasingly “Western” appeal have led to an influx of eager businessmen arriving in China with the hopes of enjoying a piece of the “prosperity pie”.

New planes, new in-flight entertainment options, smart new uniforms for the cabin attendants, even business class. It’s all part of supreme leader Kim Jong Un’s effort to boost tourist numbers 20-fold to 2 million by 2020 and supplement the nation’s meager foreign exchange.

Melbournians have their choice of world class performances, and those with discerning taste will be wasting no time securing their seats to see Shen Yun at the State Theatre. [...] Shen Yun’s contribution to the revival of traditional Chinese culture and the promotion of Chinese and Western cultural exchange.

Alibaba is but one example of China’s “private sector diplomacy.” These successful companies help promote a positive image of China’s economy to the outside world, something the government needs. China’s private sector diplomacy can also be felt in the expansion of its private companies on the global market.

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