nation branding
Mr Modi is projecting India to the world as a civilisational entity with accumulated wisdom of millennia that is the solution to today’s global crises. Mr Modi showcases an India that is a microcosm of the world, a broad multicultural platform and a moral force.
Nevertheless, Indonesia’s coffee export volume is projected to rise this year — which is timely given rising global demand amid volatility of supply. But such ignorance in the US market could eventually undermine Indonesia’s integrity and credibility as one of the largest coffee exporters to the US and the world’s fourth-largest coffee producer. It is a serious wake-up call for all of us to solidify Indonesia’s brand in the world coffee industry.
NZ Rugby and brand experience company Discovery Partners are planning to open an All Blacks Experience tourism attraction in Auckland’s Viaduct Harbour by late 2017 in a 50:50 joint venture. The immersive, interactive tour will feature the rugby team and help promote New Zealand, said Discovery Partners regional director Chris Atkinson.
Art is the centre of human life and it plays multiple functions in any given society (religious, economic, social etcetera). This means that its role in this period of rebranding is significant. Therefore, in all the sectors of the nation which are to receive serious attention from the rebranding project, culture is one of them.
A week-long visit by Sudanese Public Diplomacy Team to Ethiopia would cement the cultural, historical, people-to-people, political as well as economic relations between the two countries, House of People's Representatives Speaker and Ethiopian Public Diplomacy Team Head Abadula Gemeda said.
Ibrahima Syla arrives early to open the doors of the Fama Boutique, his shop at the Soumbédioune Craft Village in Dakar's Medina neighborhood. […] He has noticed a rise in Chinese vendors selling imitation products in markets across the city over the past two decades. "I feel concerned about it [affecting my business]," he says. "An original product is something like a dream and you don't want someone to take it."
Brazil icon Rivaldo has warned tourists to stay away from the summer Olympics in Rio de Janeiro, expressing fears about crime, a struggling health service and the political turmoil surrounding the impeachment of President Dilma Rousseff.
The UAE recently appointed a Minister of Happiness--so what does that mean?