Hangeul Planet plans to hold Hangeul calligraphy events at universities at home and abroad and work on cultural diplomacy to promote communication with people around the world through the Korean language.

It’s been a busy winter in downtown Athens, where scaffolding, tarpaulins and dust have been symbols of hope: a mini construction boom heralding a tourist renaissance. Nine hotels are being built or restored around the city centre. [...] The Greek Tourism Confederation, Sete, is predicting another bumper season for an industry that has long been the single biggest contributor to the economy and job market.

The BBC then is central to the branding mobilisation of public neutrality. The degree to which this branding of neutrality has come naturally to Britain with the long ‘culturing’ of physical empire can be readily tracked. It is seen in the way London itself has become a degree zero of nation-branding.

The Public Broadcasting Corporation of Jamaica (PBCJ) recently struck a deal with China Radio International (CRI) to share educational content, documentaries and a television series produced by the Chinese media entity, to be aired in Jamaica. [...] The documentaries will highlight the culture and lifestyle of Chinese people, which falls within the focus and mission of the PBCJ “to promote culture and heritage alongside with values and attitudes”

Peter Kentie, the Dutch marketing and branding specialist, has proposed an ambitious and clever nation branding for Estonia, where emphasis is on the ‘-est’ concept and new slogan, “just estonishing”. [...] Kentie told Estonian World that he was inspired to suggest new branding for Estonia, after seeing that the country is struggling to find a coherent nation branding and marketing strategy. 

As a competitive contender to be one of the world’s top tourist destinations in the coming years, Morocco has redeveloped its brand to specifically target the wider, English-speaking audience and further showcase the cultural diversity and historical vibrancy of its country. In cooperation with Spring, a strategic communications design agency based in the UK, the Moroccan National Tourist Office (MNTO) launched the Much Morocco campaign targeted at the English- speaking market. 

Kenya has been recognized for its aggressive campaign to position itself as the best destination for trade, tourism and investment through its initiative "Make it Kenya". The country received the Best Place or Nation Brand [...] in Dubai. The award follows extensive campaign by Brand Kenya that was initiated to revive the image of the country following several terror attacks that kept away investors and tourists therefore affecting the country's economy.