Prime Minister Hailemariam Dessalegn urged the Ethiopian Tourism Transformation Council (ETTC) to utilize resources of the country and make the nation one of the best tourist destinations in the world.

The “soft power” of shows such as Downton Abbey and Sherlock can help the UK bounce back globally from the shock of Brexit and help Britain remain a cultural international powerhouse, according to a former ambassador and foreign policy adviser to David Cameron. [...] he is “pretty confident” that “there will be a group set up specifically” to promote Britain and its creative industries around the world.

When Corea Image Communication Institute (CICI) President Choi Jung-wha became an international conference interpreter in the late ‘80s, many foreigners either knew nothing or new very little of Korea. For instance, and when somebody finally recognized the country's name, he or she would say that the late Kim Jong-il, father of Jong-un, was the country's president. Choi's newly published book "K-Style" is not your typical geographical guidebook ― it does not feed readers with the usual information about Korea.

It will take much more than “xenophobia, irresponsibility and total disregard for facts” to derail the neighbors’ relationship, the former Mexican ambassador to Washington writes.

The Korean government views communication anchored in a respect for the core values of culture as the essential foundation for viable cooperation and partnership. Accordingly, the government is carrying out a nation branding campaign to enhance global understanding of Korea’s core cultural values.

Ministry of Culture (MoC) which is responsible for conducting Festivals of India (FoIs) abroad as part of focused strategy for strengthening international cultural relations and enhancing India's soft power has invited proposals for conducting festivals abroad.