When Corea Image Communication Institute (CICI) President Choi Jung-wha became an international conference interpreter in the late ‘80s, many foreigners either knew nothing or new very little of Korea. For instance, and when somebody finally recognized the country's name, he or she would say that the late Kim Jong-il, father of Jong-un, was the country's president. Choi's newly published book "K-Style" is not your typical geographical guidebook ― it does not feed readers with the usual information about Korea.

It will take much more than “xenophobia, irresponsibility and total disregard for facts” to derail the neighbors’ relationship, the former Mexican ambassador to Washington writes.

The Korean government views communication anchored in a respect for the core values of culture as the essential foundation for viable cooperation and partnership. Accordingly, the government is carrying out a nation branding campaign to enhance global understanding of Korea’s core cultural values.

Ministry of Culture (MoC) which is responsible for conducting Festivals of India (FoIs) abroad as part of focused strategy for strengthening international cultural relations and enhancing India's soft power has invited proposals for conducting festivals abroad.

Despite its advocacy for Beijing's controversial and important position in the disputed South China Sea, the Institute for China-American Studies (ICAS) -- the only Chinese think tank based in Washington DC -- has been unable to rise from obscurity. Google their initials and they come up on the third page, behind the Institute of Chartered Accountants of Scotland, the International Council of Air Shows, and the Inupiat Community of the Arctic Slope, a tribe in Alaska. It has all of 43 Twitter followers.

Last week, as news of Brexit broke, foreign ministries throughout the world took to social media to comment on the UK’s decision to leave the EU. The German foreign ministry responded by changing its Twitter profile picture/cover photo from an image of the foreign minister to the EU flag. [...] An intriguing question is how do MFAs use their Twitter profile pictures/cover photos. Are these used to promote the national brand, or to project a certain institutional image or perhaps to make political statements as was the case with the Germany’s foreign ministry?