Soft power refers to the ability to change what others think and do through attraction and persuasion rather than compulsion and coercion. Scholars are still divided and failed to agree on an exact definition of soft power which remains loose and vague.

New ABC managing director Michelle Guthrie has outlined plans to renew an international expansion into overseas markets like China as part of a “soft power push” to influence Australia’s standing on the world stage. Two years after the controversial Australia Network was shut down because the government did not believe the ABC was meeting its contractual obligations, Ms Guthrie has foreshadowed a new offensive. 

It is quite evident that Saudi Arabia has recently focused on improving its public image and reputation abroad, given its numerous attempts at opening itself to the international arena, and through diplomatic measures aimed at nursing the country’s image deficit. The role of women has surfaced at the forefront of its public diplomacy efforts. 

Since a teenager, Art Thomya, YouTube host and travel vlogger, has enthusiastically participated in Asean cultural exchange programmes. His passion for the region rings true until today. The 39-year-old, who wears a number of hats, uses his talent as an independent singer/songwriter and travel enthusiast to promote the Asean region's tourism and culture on his YouTube travel programme Hey! Asean.

The Founder and Executive Director of the Black Star International Film Festival Juliet Asante, made this known at a press briefing in Accra. According to her, films are a source of national pride and identity, a cultural diplomacy tool; employment creator and also attracts investments. [...] According to her, the industry in Ghana is picking up fast.