Abubakar had been feeling frustrated that her home region is best known for its ties to Boko Haram. So in 2015, she decided to do something about it. She started taking pictures of the daily life that she says local and international media neglect as they focus on bomb blasts, suicide attacks, death and destruction — and the fallout from Boko Haram's violence.

Pakistan is now quoted as a country of peace lovers and peace builders as they have strived hard to overthrow their adversaries without any demoralization. The term ‘soft power’ was coined in 1990 by Professor Joseph Nye to explain how modern states can use positive attraction and persuasion to achieve global influence. 

President Joko "Jokowi" Widodo has urged the Cabinet to enhance the soft-power approach to improve Indonesia's image, highlighting national branding as a strategy to improve the country's competitiveness in trade, tourism and investment.

I did make it to the North America Lebanese Diaspora Energy Conference. There I moderated a panel discussion on "Branding Lebanon: Buy Lebanon and Lebanese Cuisine". LDE promotes entrepreneurship in Lebanon and the support was certainly there. The line-up of expatriate participants [...] represented all that is good about the Lebanese migrant tradition.

Justin Trudeau will address the UN General Assembly on Tuesday, delivering his maiden speech as Canadian prime minister at the high-level diplomatic forum that had an acrimonious relationship with this country's previous government.[...] "With Trudeau, they're trying to re-engage," [...] "They're saying Canada is back in the world."

The role of country images and knowledge of their constitution and effects is of major interest not only for scholars and professionals in the domain of public diplomacy, but also for various adjacent fields such as international relations, international marketing, or inter-group relations. 

Several African countries have jumped on the brandwagon and included nation branding in their national development program. The Brand Africa initiative, intergenerational movement to create a positive image of Africa, celebrate its diversity and drive its competitiveness, was launched in 2010.