nation branding

November 28, 2016
November 25, 2016

The freshly appointed honorary consul of Bangladesh to Luxembourg recently completed her first working visit to the Grand Duchy and came away with a view of the country that could help the nation-branding cause. [...] Digital Bangladesh and the blue economy are top priorities for our present prime minister

Earlier this month saw the world’s first celebration of all things emoji, Emojicon. The brainchild of Jennifer 8. Lee and designer Yiying Lu, founders of Emojination, and produced by Jeanne Brooks, the convention aimed to promote diversity and representation within emoji. It also brought together designers, enthusiasts, and members of the Unicode consortium.

Yet the presence of costumed adults lining up for London’s own Comic-Con, a Swarovski-encrusted Hello Kittyworth thousands of pounds, and the profiling of Lolita fashion in magazine articles and V&A exhibits, show that cute culture is not just spreading beyond Asia, but it’s here to stay. And it means business. So, what is kawaii and why here and why now? 

A stroll around the UAE section at the recent World Travel Market (WTM) in London confirms the country’s tourism industry is in rude health. Every booth, table and VIP area of each opulent stand was occupied, with Emirati representatives in deep discussions with tourism professionals from all over the world. [...] While Dubai and, more recently Abu Dhabi, have both become firmly placed on the international tourism map, the country’s smaller emirates are also pushing to attract more overseas visitors, as evidenced by their presence at the WTM.

The video, running 48 to 120 times each day from Nov 14 to Nov 28, is a prelude to the launching of the closing ceremony of the 2016 China-US Tourism Year and a grand event with 5,000 Chinese tourists visiting the US in Washing DC and other parts of the United States in late November

Finland became the first country in the world to unveil a collection of national emojis in December, 2015. Finland is set to become the first country in the world to have its own country-themed emojis added to the Unicode Standard. [...] are likely to be introduced to the emoji keyboards of smart devices around the world next June.

The government needs to be more open, creative and clear in its communications with the wider world, instead of the conservative, secretive and dull methods that are currently the norm. [...] It’s needs a 21st century restatement of mission and objectives, and expansion of coverage to reach more audiences. It also needs a complete technical and content re-gig.

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