nation branding
China Central Television (CCTV), Beijing’s largest TV network, said it would launch a new global media platform on New Year’s Day to help re-brand China overseas. [...] President Xi Jinping, in a congratulatory letter, urged the new network to “tell China stories well, spread China’s voice well, let the world know a three-dimensional, colorful China, and showcase China’s role as a builder of world peace”.
Despite sharing an island, comparing the Dominican Republic and Haiti is a slippery slope. Like most neighbors, the two nations have experienced moments of tranquility, moments of teamwork, and moments of tension. Culturally and economically dissimilar, the two interdependent countries are divided by more than a politically-imposed border.
Once again East Asian countries have dominated the global education tables. In recent weeks, both the Trends in Mathematics and Science Study (TIMSS) and the OECD’s Programme for International Student Assessment (PISA) published their rankings of education systems worldwide based on students’ skills and knowledge.
Mrs Helen Annan, the Chief Executive Officer of Brand Ghana, has underscored the need for the nation to intensify its branding efforts to enhance its competitiveness on the global arena. She said: “The process of branding our nation is now, and we call on everyone to be a brand ambassador in promoting our dear nation Ghana and support the Brand Ghana Office in its endeavour.”
As President-elect Donald Trump continues making his picks of US officials, including the controversial announcement on Friday of Ambassador to Israel David Friedman, his upset poll victory is still sending shock waves around the world. [...] The continued shock at Trump’s election, and some of his early decisions and appointments, threatens to potentially damage the reputation of the United States (so-called ‘Brand America’) internationally.
Contrary to its designer's expectations, the rolling research tracking the relative strength of national brands, now known as the Anholt/GFK Roper Nation Brands Index, is one of the most boring runs of numbers known to humanity. Unlike the Billboard music chart or the "Who's Hot" list in the celebrity-watch magazines, the nation brands index is astonishingly stable.