A surprisingly effective ambassador for brand India, Bollywood – a colloquial term for Hindi cinema – has done more to seal cultural ties and build bridges around the world than international diplomacy ever could. It is not just the sentimental appeal of Hindi films, the adulation for the industry is bolstered by its stars who are hero-worshipped by legions of adoring fans worldwide on- and off-screen. Whatever they touch turns into gold; wherever they go.

There’s still plenty of charm in the streets of La Habana Vieja and on all those unblemished beaches that necklace the Caribbean island. But tapping it will depend on the ability of Havana’s floundering regime not just to adapt to the disruptive global economy, but also to write a new narrative that promotes the island’s future as much as its past. This is not the first time Cuba has tried soft power to rescue the revolution. 

Minister Bartlett, has announced that the World Bank has agreed to partner with Jamaica and the United Nations World Tourism Organization (UNWTO) in staging the historic Global Conference on Building Partnerships for Sustainable Tourism for Development, which will be staged from November 27 to 29 at the Montego Bay Convention Centre, St. James. The move is aimed at boosting the global impact and positioning of the conference.

Saudi Arabia aims to promote itself as an attractive touristic destination owing to its diverse landscape and archaeological treasure, currently little known owing to decade-old lack of state interest. In years to come, Riyadh plans to gradually introduce tourist visa to people of all nationalities, with the condition that the visitors will respect the local culture and traditions. Currently, eight million religious tourists visit the country to perform umrah and hajj.

Donald Trump was a master at branding in his business career, but he seems to have left those skills in New York. In just a month in Washington, the president has significantly damaged the American brand abroad, in ways that could harm U.S. interests for years. America is not perfect in the eyes of the world. But it is different — and it is seen to be different. Since President Woodrow Wilson framed our entry into World War I as necessary to make the world safe for democracy, American leadership in advancing democratic ideals and global prosperity has been second to none.

Raffarin said another former French premier, Laurent Fabius, had once organized – on the same night – some 150 dinners in French embassies around the world, with more than 1,300 chefs preparing the food for the guests who included public figures and political leaders. Gastronomy, he argued, has served as a means of creating networks and building relationships in a world in which networks are vital.