The United Nations World Tourism Organization Commission for Africa (UNWTOCAF) 59th conference participants stressed the need for re-branding Africa to develop the continent's tourism sector. [...] The major challenge facing Africa is the negative images held about the continent. A constitutional amendment or a gun shot at any par tarnishes the entire continent, according to him.

The dynamics of the global economy are shifting apace. With uncertainty in developed markets such as the UK, the US and Europe, many brands are looking beyond their traditional customer bases in search of new opportunities and sources of growth. Africa, the world’s poorest continent but also the most untapped by consumer brands, looks set to benefit.

Defence Minister Datuk Seri Hishammuddin Tun Hussein (pix) said the 'military diplomacy' policy between Malaysia and foreign countries has helped strengthen the country's position in the eyes of the world, as well as facilitating Malaysia to obtain assistance if needed. Citing the time when country was facing challenging issues related to missing flight MH370, Hishammuddin said as many as 26 countries came forward to help in the search for the plane

Finland’s education system, basic income experiment, appeal as a travel destination and possible membership in Nato were the most dominant themes in global media reports about the country in 2016, finds a survey conducted by the Ministry for Foreign Affairs.

Perceptions about the Middle East will come under the microscope this week at a panel discussion hosted by Arab News. The event, held at the Top CEO Conference and Awards, will probe the region’s image in Europe and wider world at a time of deep global division and upheaval. It will examine the region’s image, how it can be changed, and why there has arguably been a failure in communication with the rest of the world.

U.S. News and World Report’s 2017 “Best Countries Ranking” was released earlier this month and it hit the United States in the gut. The survey of 21,362 people from 36 countries across the globe ranks the world’s largest countries on a set of 65 attributes ranging from “most business friendly” to “best to visit” to “richest traditions.” America slipped from #4 in the previous ranking to #7 in the current report.