Every year, thousands of tourist flock the region to experience the auspicious Holi and much more reaches there just to embrace austerity. Prime Minister Narendra Modi's Lok Sabha has chosen Varanasi -- India's spiritual capital to represent the country on the international diplomacy map. The VIP city will play host to G20 financial and economic policy mandarins who will brainstorm on the state of the global economy next week. 

Brexit challenges Britain's global image of openness and tolerance, but Cool Britannia has what it takes to avoid being suddenly rebranded as uncool just because it quits the EU, advertising professionals say. [...] "The things that make British culture unique remain. Music, fashion, British content, creative content, television, film. I would say all those things are not at risk, because they are driven by creative people," said Scheckner.

Set for March 25, the game – Kosovo against Iceland – is part of the first round of qualifiers for the 2018 FIFA World Cup. But it is much more than a simple football match. Sports diplomacy has been the most successful strategy implemented by Kosovo to garner international recognition. It’s been nine years since Kosovo declared independence from Serbia, after Kosovo Albanians sought independence during the Yugoslavian wars. 

Thailand got known as a destination, for people with light wallets, raging hormones, or both. It got saddled with being the perpetual bachelor party destination in spite of having a lot to offer in terms of the natural beauty, adventure sports, food and local culture. And now Thailand wants to reboot that perception even as it reaches out to a newer, younger and richer set of travellers. 

In the digital era branding is a form of story telling, where the customers and stakeholders interact and engage with the process actively, experts said yesterday. As recently as three years ago, people used few tools for digital branding and marketing at a daylong seminar styled Branding in Digital Age. Bangladesh Brand Forum organised the seminar [...] The event aimed at inspiring management, brand managers and digital marketing departments to be a part of the digital transition.

Japan International Broadcasting Inc., which transmits various information from Japan to destinations worldwide via NHK World TV, is now distributing the promotional music video “OISHII” (delicious) TRIP in collaboration with the vocaloid Hatsune Miku as a project of the Ministry of Agriculture, Forestry and Fisheries (hereinafter “MAFF”).

The fallout from President Trump’s executive orders limiting travel from some Middle Eastern and African countries is having far-reaching implications for U.S. tourism. It is not just visitors from the countries targeted by the bans that are souring on U.S. travel; the seven countries included in Trump’s original order in January account for 0.1% of incoming travelers. Rather, an atmosphere of fear at the nation’s airports are scaring off people without the slightest connection to the Muslim world.

A surprisingly effective ambassador for brand India, Bollywood – a colloquial term for Hindi cinema – has done more to seal cultural ties and build bridges around the world than international diplomacy ever could. It is not just the sentimental appeal of Hindi films, the adulation for the industry is bolstered by its stars who are hero-worshipped by legions of adoring fans worldwide on- and off-screen. Whatever they touch turns into gold; wherever they go.