Thailand got known as a destination, for people with light wallets, raging hormones, or both. It got saddled with being the perpetual bachelor party destination in spite of having a lot to offer in terms of the natural beauty, adventure sports, food and local culture. And now Thailand wants to reboot that perception even as it reaches out to a newer, younger and richer set of travellers. 

In the digital era branding is a form of story telling, where the customers and stakeholders interact and engage with the process actively, experts said yesterday. As recently as three years ago, people used few tools for digital branding and marketing at a daylong seminar styled Branding in Digital Age. Bangladesh Brand Forum organised the seminar [...] The event aimed at inspiring management, brand managers and digital marketing departments to be a part of the digital transition.

Japan International Broadcasting Inc., which transmits various information from Japan to destinations worldwide via NHK World TV, is now distributing the promotional music video “OISHII” (delicious) TRIP in collaboration with the vocaloid Hatsune Miku as a project of the Ministry of Agriculture, Forestry and Fisheries (hereinafter “MAFF”).

The fallout from President Trump’s executive orders limiting travel from some Middle Eastern and African countries is having far-reaching implications for U.S. tourism. It is not just visitors from the countries targeted by the bans that are souring on U.S. travel; the seven countries included in Trump’s original order in January account for 0.1% of incoming travelers. Rather, an atmosphere of fear at the nation’s airports are scaring off people without the slightest connection to the Muslim world.

A surprisingly effective ambassador for brand India, Bollywood – a colloquial term for Hindi cinema – has done more to seal cultural ties and build bridges around the world than international diplomacy ever could. It is not just the sentimental appeal of Hindi films, the adulation for the industry is bolstered by its stars who are hero-worshipped by legions of adoring fans worldwide on- and off-screen. Whatever they touch turns into gold; wherever they go.

There’s still plenty of charm in the streets of La Habana Vieja and on all those unblemished beaches that necklace the Caribbean island. But tapping it will depend on the ability of Havana’s floundering regime not just to adapt to the disruptive global economy, but also to write a new narrative that promotes the island’s future as much as its past. This is not the first time Cuba has tried soft power to rescue the revolution. 

Minister Bartlett, has announced that the World Bank has agreed to partner with Jamaica and the United Nations World Tourism Organization (UNWTO) in staging the historic Global Conference on Building Partnerships for Sustainable Tourism for Development, which will be staged from November 27 to 29 at the Montego Bay Convention Centre, St. James. The move is aimed at boosting the global impact and positioning of the conference.

Saudi Arabia aims to promote itself as an attractive touristic destination owing to its diverse landscape and archaeological treasure, currently little known owing to decade-old lack of state interest. In years to come, Riyadh plans to gradually introduce tourist visa to people of all nationalities, with the condition that the visitors will respect the local culture and traditions. Currently, eight million religious tourists visit the country to perform umrah and hajj.