“Singapore’s branding as a ‘place for innovation’ has helped it to attract talents in sectors such as biotechnologies,” GTCI 2017 co-author Bruno Lanvin tells HRM Asia. A large part of this is because the Singapore Government has been quick to recognise the importance of innovation.

Leading Brand specialist and entrepreneur, Charles O’Tudor, in this interview, reveals how Nigeria can attain sustainable economic viability through proper branding. O’Tudor, who is the Principal Consultant at Adstrat Branding Management Consortium-a firm responsible for many successful branding campaigns in the public and private sectors, also explained how Nigeria can rebound from recession through branding. 

Taiwan fell by one place from a year ago to 34th in the 2016 Anholt-GfK Roper Nation Brands IndexSM report, behind Japan, Singapore, South Korea and China, the Ministry of Economic Affairs said Tuesday. Conducted annually, the study measures global perceptions of 50 countries in terms of their exports, governance, culture, people, tourism and immigration/investment.

Enterprise Estonia, the state-run agency responsible for promoting Estonia abroad and attracting investment, launched two brand new web platforms, estonia.ee and brand.estonia.ee, at the cost of €200,000. The new website estonia.ee replaces the estonia.eu site that had become obsolete and outdated, both in design and content. The long-serving “Welcome to Estonia” logo will be dumped as well.

Myanmar's hope of becoming a travel hub in Asia would be far from a reality if the nation fails to rebrand itself as a destination for international visitors, according to a panel discussion held on Friday. Tint Thwin, director-general of the Directorate of Hotels and Tourism, said now is time to focus on rebranding so that foreigners choose Myanmar as a place for leisure.

This year, Vietnam organized cultural exchanges, art exhibitions and Vietnamese cultural heritage days in many countries. Preparations for promoting Vietnamese culture at the APEC Summit 2017 in Vietnam were made. Ambassador Nguyen Nguyet Nga is Senior Consultant to the Secretariat of APEC 2017: “As the host of APEC 2017, Vietnam aims to promote the image and culture of Vietnam, its soft power, tradition of humanity, and cultural values.