Enterprise Estonia, the state-run agency responsible for promoting Estonia abroad and attracting investment, launched two brand new web platforms, estonia.ee and brand.estonia.ee, at the cost of €200,000. The new website estonia.ee replaces the estonia.eu site that had become obsolete and outdated, both in design and content. The long-serving “Welcome to Estonia” logo will be dumped as well.

Myanmar's hope of becoming a travel hub in Asia would be far from a reality if the nation fails to rebrand itself as a destination for international visitors, according to a panel discussion held on Friday. Tint Thwin, director-general of the Directorate of Hotels and Tourism, said now is time to focus on rebranding so that foreigners choose Myanmar as a place for leisure.

This year, Vietnam organized cultural exchanges, art exhibitions and Vietnamese cultural heritage days in many countries. Preparations for promoting Vietnamese culture at the APEC Summit 2017 in Vietnam were made. Ambassador Nguyen Nguyet Nga is Senior Consultant to the Secretariat of APEC 2017: “As the host of APEC 2017, Vietnam aims to promote the image and culture of Vietnam, its soft power, tradition of humanity, and cultural values. 

China Central Television (CCTV), Beijing’s largest TV network, said it would launch a new global media platform on New Year’s Day to help re-brand China overseas. [...] President Xi Jinping, in a congratulatory letter, urged the new network to “tell China stories well, spread China’s voice well, let the world know a three-dimensional, colorful China, and showcase China’s role as a builder of world peace”.