Zimbabwe needs to manage its brand imaging properly as this has a huge bearing on the country's ability to attract investment and developing its economy, a senior Government official said. [...] Why manage the country's image? We cannot afford to be isolated, we are a global player. That means countries are competing. 

“A Handbook on Philippine Public Diplomacy” is a compilation of articles written by active public diplomacy practitioners. As a pioneering work, the articles contain first-hand records of experiences in handling various issues in which Philippine diplomats needed to apply public diplomacy skills learned on the ground, such as in nation branding, online engagement, Filipino community relations abroad, and crisis management.

Creating a strategic communications plan for Ukraine was a hot topic at the 5th annual Tiger Conference, organized by the Kyiv Post on Nov. 29 in Kyiv. Communications experts discussed how the nation can go from zero to an internationally recognized brand by asserting clear and positive message about its identity, history and values.

Branding is all about perception and Nigeria’s is not where it should be by a long stretch. We can no longer afford to leave Nigeria’s branding in the hands of anybody with an opinion on the country. Is it that the government does not know we should brand the country? Do we not know that it has been proven that having a strong country brand, will enhance our respect in the political arena.

The freshly appointed honorary consul of Bangladesh to Luxembourg recently completed her first working visit to the Grand Duchy and came away with a view of the country that could help the nation-branding cause. [...] Digital Bangladesh and the blue economy are top priorities for our present prime minister

Earlier this month saw the world’s first celebration of all things emoji, Emojicon. The brainchild of Jennifer 8. Lee and designer Yiying Lu, founders of Emojination, and produced by Jeanne Brooks, the convention aimed to promote diversity and representation within emoji. It also brought together designers, enthusiasts, and members of the Unicode consortium.