Having fallen in love with Luxembourg 15 years ago, Pahlson-Moller stated how she found it difficult to explain where she comes from to those who ask from outside Luxembourg. This was precisely the reason for the strategy launched by the government in 2013 [...] three values emerged on which Luxembourgers and foreign residents agree. Luxembourg should be identified as “open, dynamic and reliable.” 

To build successful nation brands, countries must have “a clear self-concept of their culture,” he adds, in a conversation with Wharton marketing professor David Reibstein. An expert on nation branding himself, Reibstein draws insights from Kotler on a growing awareness among many countries of the need to invest in their brand image to attract tourists, trade and foreign investment. 

Delhi is getting rebranded in good measure and in a positive way. The new mantra for the national Capital is 'Dilli Hain Hum' which aims at attracting tourists from across the world and make the Delhiites feel proud of their heritage. [...] It will showcase the city in all its vibrancy, from Chandni Chowk's street food and Mandi House's theatre festivals, to South Delhi's plush shopping malls and eco-tourism at Yamuna and Asola Mines biodiversity parks.

According to Taiwan Ambassador Gary Song-Huann Lin, Taiwan’s newly implemented southbound policy urges not only better trade relations with the Philippines, but an improved cultural exchange that would dramatically increase two-way tourism numbers.

The government will create a national brand to lift the country’s image in the global arena in order to boost its economic earnings, an official from the presidential office has said. “Indonesia’s image is still low compared to other countries,” Sumartono Darmanto, deputy senior advisor for analysis and oversight of strategic issues on economic affairs at the Presidential Office, during a focus group discussion on Thursday in Jakarta. 

Abubakar had been feeling frustrated that her home region is best known for its ties to Boko Haram. So in 2015, she decided to do something about it. She started taking pictures of the daily life that she says local and international media neglect as they focus on bomb blasts, suicide attacks, death and destruction — and the fallout from Boko Haram's violence.

Pakistan is now quoted as a country of peace lovers and peace builders as they have strived hard to overthrow their adversaries without any demoralization. The term ‘soft power’ was coined in 1990 by Professor Joseph Nye to explain how modern states can use positive attraction and persuasion to achieve global influence.