For their 2016 Best Countries report, Reibstein and his associates surveyed 16,200 business experts and ‘informed elites’ around the world and divided their findings into nine sub-rankings like adventure, quality of life, open for business, heritage, and cultural influence. India came in at No. 22 among 60 nations. 

The World Forum on Sport and Culture will be held in Kyoto and Tokyo from Wednesday to Saturday to discuss and exchange information about the international contributions of sport, culture and the economy. [...] We need to show international society that there are women in Japan with credibility and a strong voice in each of their fields. 

“Travel Book. Kazakhstan,” a unique art project containing 700 of the most interesting facts about the country, was presented as a joint project Sept. 8 by the Foundation of the First President of Kazakhstan – the Leader of the Nation and Green Penguin Agency. Mass sales of the first book about Kazakhstan published in edutainment format will start this month.

The selection of António Guterres — Portugal’s popular and widely respected former Prime Minister — as the new secretary general of the United Nations is a bold choice for world’s largest international organization, an historic milestone for the people of Portugal, and an unprecedented opportunity to enhance Portugal as a brand at a critical time for the nation.

Having fallen in love with Luxembourg 15 years ago, Pahlson-Moller stated how she found it difficult to explain where she comes from to those who ask from outside Luxembourg. This was precisely the reason for the strategy launched by the government in 2013 [...] three values emerged on which Luxembourgers and foreign residents agree. Luxembourg should be identified as “open, dynamic and reliable.” 

To build successful nation brands, countries must have “a clear self-concept of their culture,” he adds, in a conversation with Wharton marketing professor David Reibstein. An expert on nation branding himself, Reibstein draws insights from Kotler on a growing awareness among many countries of the need to invest in their brand image to attract tourists, trade and foreign investment. 

Delhi is getting rebranded in good measure and in a positive way. The new mantra for the national Capital is 'Dilli Hain Hum' which aims at attracting tourists from across the world and make the Delhiites feel proud of their heritage. [...] It will showcase the city in all its vibrancy, from Chandni Chowk's street food and Mandi House's theatre festivals, to South Delhi's plush shopping malls and eco-tourism at Yamuna and Asola Mines biodiversity parks.