The French have charcuterie, the Spanish embutidos and the Italians affettati misti. But we don’t yet seem to have a name for a uniquely Irish selection of cured meats. That might have to change, as there has been a big increase in interest in producing salami and air-dried meats here.

“From an increase in flight connectivity, to promotion of the country through the success of films and TV shows set in Scotland such as Outlander...to the launch of our first global marketing campaign – Spirit of Scotland – there are numerous individual reasons why tourism is performing well...as a world-class destination."

Essentially, from the moment he took office — from the Davos glitziest in January, to this month’s whirlwind trip to China — the prime minister has cannily seized on his international star appeal to try to create commercial benefit for the Canadian economy. And the right people are noticing [...] The challenge is how to build this opportunity. Our prime minister can and should be the door opener. 

An inaugural University Dialogue on Nation Branding will be held by Brand South Africa at the University of Pretoria on Wednesday 5 October 2016 from 8am-8pm. It will assess the theoretical discourse around the discipline of nation branding in order to enable South Africa to evaluate how the current efforts to build a cohesive nation brand can be strengthened. 

To establish a tourism image of “Panda” brand, enable the tourists from all over the world to visit panda and travel in China [...] the Global Tourism Marketing Activity “Beautiful China, More than Pandas” sponsored by National Tourism Administration of China and organized by Sichuan Tourism Development Committee was officially launched in Berlin, Germany on September 2.

In response to popular demand, the Embassy of India, Belgrade has launched a new website in Serbian language dedicated to the promotion of Brand India in Serbia. The website has been interlinked with Embassy’s other social media platforms like Facebook, Twitter and Mobile App. This follows from the launch of the first India-Serbia Business Forum on June 27, 2016 in Belgrade. 

One of the Lebanese private sector’s strongest and most effective backers is the country’s vast diaspora, reckoned to be made up of anywhere between 4 million and 14 million people, pumping an estimated $7.5bn, 15 per cent of GNP, in remittances into the country each year.