The nation branding project will be discontinued in October in favour of an operation to promote the country. The announcement was made by Luxembourg's Secretary of State of the Economy at the opening of Luxembourg's first event dedicated to MICE (Meetings, Incentives, Conferences & Events) tourism.  

The tide is turning for Ethiopia’s tourism industry, as the Ethiopian Ministry of Culture and Tourism recently announced it plan to triple the number of foreign visitors, to more than 2.5 million, by 2020, with an ultimate goal of making Ethiopia one of Africa’s top five tourist destinations [by 2020 says a journalist from Daily Mail.

Justin Trudeau delivered a message to powerful business leaders in Beijing on Tuesday, shortly after his plane touched down: China needs a little more Canada. The prime minister tried to sell China on the idea that strengthening its connection to Canada would ease international concerns about the stunning rise of the economic superpower.

he challenges will always be there. When you look at nations like the US and China, they still have political challenges. [...] as a resilient South Africa, are going through that phase. We are a developing nation that is faced with many challenges, but instead of being overwhelmed and being overtaken by this negativity, Brand SA has chosen to work with people who actually want to promote the good news. 

Indeed, the Olympic Torch may represent ‘peace, unity and friendship’ but the Games have always been about more than sportsmanship. The objective is to carry out sports diplomacy; however, the result is often dictated by power politics. This year, for instance, the participation of the first ever team of displaced athletes named ‘Team Refugees’ brings to light the instability of political regimes around the world.

Communications Minister Faith Muthambi on Wednesday said more needed to be done by the government, private sector and civil society to achieve a “consistent and cohesive” approach when marketing South Africa locally, in the African continent and internationally. Building a national brand depends on nation building and how cohesive we are as a nation.