nation branding

September 7, 2016

In response to popular demand, the Embassy of India, Belgrade has launched a new website in Serbian language dedicated to the promotion of Brand India in Serbia. The website has been interlinked with Embassy’s other social media platforms like Facebook, Twitter and Mobile App. This follows from the launch of the first India-Serbia Business Forum on June 27, 2016 in Belgrade. 

Tokyo Prepping for 2020 Olympics, by Andrew Mager

Tokyo's Governor pledges reform and transparency for the next summer Olympics.

One of the Lebanese private sector’s strongest and most effective backers is the country’s vast diaspora, reckoned to be made up of anywhere between 4 million and 14 million people, pumping an estimated $7.5bn, 15 per cent of GNP, in remittances into the country each year.

The nation branding project will be discontinued in October in favour of an operation to promote the country. The announcement was made by Luxembourg's Secretary of State of the Economy at the opening of Luxembourg's first event dedicated to MICE (Meetings, Incentives, Conferences & Events) tourism.  

Japan's cultural appeal is at its best when the government takes a hands-off approach.

The tide is turning for Ethiopia’s tourism industry, as the Ethiopian Ministry of Culture and Tourism recently announced it plan to triple the number of foreign visitors, to more than 2.5 million, by 2020, with an ultimate goal of making Ethiopia one of Africa’s top five tourist destinations [by 2020 says a journalist from Daily Mail.

Justin Trudeau delivered a message to powerful business leaders in Beijing on Tuesday, shortly after his plane touched down: China needs a little more Canada. The prime minister tried to sell China on the idea that strengthening its connection to Canada would ease international concerns about the stunning rise of the economic superpower.

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