The tide is turning for Ethiopia’s tourism industry, as the Ethiopian Ministry of Culture and Tourism recently announced it plan to triple the number of foreign visitors, to more than 2.5 million, by 2020, with an ultimate goal of making Ethiopia one of Africa’s top five tourist destinations [by 2020 says a journalist from Daily Mail.

Justin Trudeau delivered a message to powerful business leaders in Beijing on Tuesday, shortly after his plane touched down: China needs a little more Canada. The prime minister tried to sell China on the idea that strengthening its connection to Canada would ease international concerns about the stunning rise of the economic superpower.

he challenges will always be there. When you look at nations like the US and China, they still have political challenges. [...] as a resilient South Africa, are going through that phase. We are a developing nation that is faced with many challenges, but instead of being overwhelmed and being overtaken by this negativity, Brand SA has chosen to work with people who actually want to promote the good news. 

Indeed, the Olympic Torch may represent ‘peace, unity and friendship’ but the Games have always been about more than sportsmanship. The objective is to carry out sports diplomacy; however, the result is often dictated by power politics. This year, for instance, the participation of the first ever team of displaced athletes named ‘Team Refugees’ brings to light the instability of political regimes around the world.

Communications Minister Faith Muthambi on Wednesday said more needed to be done by the government, private sector and civil society to achieve a “consistent and cohesive” approach when marketing South Africa locally, in the African continent and internationally. Building a national brand depends on nation building and how cohesive we are as a nation. 

Now that I have been elected Governor of Tokyo, which will host the 2020 Games, I am quickly preparing myself and my team for the grueling tests of management that lie ahead of us. In particular, we must become world-class cost-control accountants, so that the Games are a success not just for the athletes, but also for the citizens of Tokyo and all Japanese. We want to take pride in our Games, and we cannot do that if we hobble future generations with debt.

Back in 2012, the Malaysian Prime Minister Najib Razak set up a department tasked with building the Malaysia nation brand. [...] We did offer up plenty of ideas, one of which was that the Malaysian singer-entertainer, Yuna, should be the face of any Malaysia nation branding initiative.