Under the 2025 Tourism Vision Plan, the country is expecting to increase the number of tourism arrivals from 4.8 million in 2014 to 20 million by 2025. “The Iranian government is making every effort to use this opportunity to widen its relations with other nations and to boost Iran’s national and international power as well.”

The exhibition not only gives a picture of the sociocultural development of Japan spread over centuries but also exhibits the aesthetic features of Japanese printing technology. The calendars reflect images from Japanese traditional and contemporary arts, sports, automobiles, nature and architecture in addition to showcasing a vibrant depiction of Japanese heritage and cultural identity. 

The story of China is well-known. China has achieved a remarkable economic growth lifting its country out of poverty. It presents itself as an economic model to the Global South, an alternative to one with liberal democratic political infrastructure. However, its rise on the world stage has not been supported by a commensurate positive national image.

While the world of business is increasingly connected and integrated on the global scale, the nationality of a brand at times attains growing political significance in today’s marketplace. Some argue that with globalization a brand’s nationality—its perceived national association—has become so tenuous that contemporary consumers may not care where a brand is from or even know the country-of-origin information of the brands they purchase.

When it comes to living in a democracy, Nato Thompson argues, nothing affects us more directly and more powerfully than culture. Culture suffuses the world we live in, from TV to music to advertising to sports. And all these things, Thompson writes in his new book, Culture as Weapon, “influence our emotions, our actions, and our very understanding of ourselves as citizens.”

“Singapore’s branding as a ‘place for innovation’ has helped it to attract talents in sectors such as biotechnologies,” GTCI 2017 co-author Bruno Lanvin tells HRM Asia. A large part of this is because the Singapore Government has been quick to recognise the importance of innovation.

Leading Brand specialist and entrepreneur, Charles O’Tudor, in this interview, reveals how Nigeria can attain sustainable economic viability through proper branding. O’Tudor, who is the Principal Consultant at Adstrat Branding Management Consortium-a firm responsible for many successful branding campaigns in the public and private sectors, also explained how Nigeria can rebound from recession through branding. 

Taiwan fell by one place from a year ago to 34th in the 2016 Anholt-GfK Roper Nation Brands IndexSM report, behind Japan, Singapore, South Korea and China, the Ministry of Economic Affairs said Tuesday. Conducted annually, the study measures global perceptions of 50 countries in terms of their exports, governance, culture, people, tourism and immigration/investment.