nation branding

"China Kaleidoscope: Jinjiang City Week," was launched on Monday to boost and improve the image and reputation of the city, a country-level city of Quanzhou, in Fujian Province. Publicity Department of the Communist Party of China (CPC) Jinjiang Committee's Director, Lin Huiling, said that the event was part of the international promotion of Jinjiang's image as well as a crucial step towards internationalisation.

Japan registered a travel surplus of about US$10.6 billion in 2015, suggesting its growing competitiveness as an exporter of tourism. [...] The Japanese government launched its Visit Japan Campaign in 2003, which led to a steady increase in the number of foreign visitors. But to explain the rapid increase in inbound tourists in recent years, we need to focus on developments since 2013. 

Norway was ranked fifth in the 2016 Country RepTrak rankings, trailing only Sweden, Canada, Switzerland and Australia. Fellow Nordic nations Finland and Denmark were close behind, at sixth and eighth place respectively. [...] The report was compiled by the Reputation Institute, which claims to be the world’s "leading consulting and advisory firm for reputation". The institute promotes the Country RepTrak ranking as the world’s largest survey of country reputation.

Angry that only Americans can vote against Donald Trump? Bristling for a Brexit ballot though you’re not British? Now there’s a website that gives everyone worldwide the chance to cast their ballot. Global Vote is the brainchild of Simon Anholt, a U.K. independent policy adviser who has worked with leaders of more than 50 countries. The global vote is part of his Good Country movement, which aims to improve leadership for the good of humanity. 

Every community in India has its own recipes, spices and cooking techniques. Or regions and states have the same general dish - but with their own unique twist. But food is not just limited to feasting. Indians stay focused on food even when fasting. [...] Indians also use food as a beautiful way of honouring the dead and celebrating life.

Most countries in the Americas still approach global and regional geopolitics through the realist prism, underpinned by a Westphalian view of international relations. It’s therefore no surprise that the great majority of Latin American foreign ministries do not consider that the ability to attract, coax, and persuade stems from soft power. Given this, brand or mission statement will not alter fundamental geopolitical or diplomatic circumstances. 

Amb. Arturo Sarukhan on Latin America and soft power.

To those who study nation branding, this entrepreneurial bent is a strong part of America’s brand, or the image it projects to the world. Peter Hirshberg, CEO of The Re:Imagine Group and a former Apple executive, notes that the U.S. offers an “opportunity promise” to people around the globe, a promise that includes “a deep streak of individual liberty.”

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