nation branding

Beyond its setting, Tallinn Music Week enjoys at least one advantage over festivals closer to home — the Estonian national government clearly has no problem providing state funding for such an endeavor, as well as getting involved in other, more hands-on ways. [...] Estonian President Toomas Hendrik Ilves, however, appeared delighted to DJ at one of the festival’s gala events, presenting a selection of songs from Teenage Wildlife, a compilation of favorite songs from his youth that he released last year for a charity. 

From nation branding through food to the sound of music diplomacy, headlines showcased the sensory side of culture.

Which would you rather look at? Pictures of war, conflict and violence - or hot guys eating hummus? Four students from the IDC in Herzliya are counting on you choosing the latter. That premise was the idea behind the hottest new Instagram account around: “Hot Dudes Eating Hummus.” [...] “The four of us wanted to create an apolitical branding campaign for Israel to shed some light on the humor, diversity, fun, beauty, and culture that are so vibrant and rich in this country,” 

Nevertheless, Indonesia’s coffee export volume is projected to rise this year — which is timely given rising global demand amid volatility of supply. But such ignorance in the US market could eventually undermine Indonesia’s integrity and credibility as one of the largest coffee exporters to the US and the world’s fourth-largest coffee producer. It is a serious wake-up call for all of us to solidify Indonesia’s brand in the world coffee industry.

No country is further from Madison Ave than Soviet-style North Korea, but advertising is beginning to emerge as makers of goods try to pitch products to a rising group of consumers and a wealthy class of citizens.

Mr Modi is projecting India to the world as a civilisational entity with accumulated wisdom of millennia that is the solution to today’s global crises. Mr Modi showcases an India that is a microcosm of the world, a broad multicultural platform and a moral force.

Nevertheless, Indonesia’s coffee export volume is projected to rise this year — which is timely given rising global demand amid volatility of supply. But such ignorance in the US market could eventually undermine Indonesia’s integrity and credibility as one of the largest coffee exporters to the US and the world’s fourth-largest coffee producer. It is a serious wake-up call for all of us to solidify Indonesia’s brand in the world coffee industry.

NZ Rugby and brand experience company Discovery Partners are planning to open an All Blacks Experience tourism attraction in Auckland’s Viaduct Harbour by late 2017 in a 50:50 joint venture. The immersive, interactive tour will feature the rugby team and help promote New Zealand, said Discovery Partners regional director Chris Atkinson.

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