The Public Broadcasting Corporation of Jamaica (PBCJ) recently struck a deal with China Radio International (CRI) to share educational content, documentaries and a television series produced by the Chinese media entity, to be aired in Jamaica. [...] The documentaries will highlight the culture and lifestyle of Chinese people, which falls within the focus and mission of the PBCJ “to promote culture and heritage alongside with values and attitudes”

Peter Kentie, the Dutch marketing and branding specialist, has proposed an ambitious and clever nation branding for Estonia, where emphasis is on the ‘-est’ concept and new slogan, “just estonishing”. [...] Kentie told Estonian World that he was inspired to suggest new branding for Estonia, after seeing that the country is struggling to find a coherent nation branding and marketing strategy. 

As a competitive contender to be one of the world’s top tourist destinations in the coming years, Morocco has redeveloped its brand to specifically target the wider, English-speaking audience and further showcase the cultural diversity and historical vibrancy of its country. In cooperation with Spring, a strategic communications design agency based in the UK, the Moroccan National Tourist Office (MNTO) launched the Much Morocco campaign targeted at the English- speaking market. 

Kenya has been recognized for its aggressive campaign to position itself as the best destination for trade, tourism and investment through its initiative "Make it Kenya". The country received the Best Place or Nation Brand [...] in Dubai. The award follows extensive campaign by Brand Kenya that was initiated to revive the image of the country following several terror attacks that kept away investors and tourists therefore affecting the country's economy.

Beyond its setting, Tallinn Music Week enjoys at least one advantage over festivals closer to home — the Estonian national government clearly has no problem providing state funding for such an endeavor, as well as getting involved in other, more hands-on ways. [...] Estonian President Toomas Hendrik Ilves, however, appeared delighted to DJ at one of the festival’s gala events, presenting a selection of songs from Teenage Wildlife, a compilation of favorite songs from his youth that he released last year for a charity. 

Which would you rather look at? Pictures of war, conflict and violence - or hot guys eating hummus? Four students from the IDC in Herzliya are counting on you choosing the latter. That premise was the idea behind the hottest new Instagram account around: “Hot Dudes Eating Hummus.” [...] “The four of us wanted to create an apolitical branding campaign for Israel to shed some light on the humor, diversity, fun, beauty, and culture that are so vibrant and rich in this country,”