The government has adopted "Creative Korea" as the new national slogan of Korea. The new slogan integrates values of Korea coming from traditional and contemporary culture and suggests a direction for the future, the Ministry of Culture, Sports and Tourism announced Monday. The government will televise the promotional video through international media outlets such as CNN and BBC. 

The flags of the member states of the European Union flutter outside EU institutions, recent beehives of activity as top officials gathered from around the continent to respond to Britain’s momentous choice to leave the bloc behind. [...] And now it’s up to EU leaders to recalibrate and stop a further breakup, not only by delivering concrete results to citizens, like jobs, but also by making sure their case for unity is heard over the storm of criticism coming from Euroskeptics poised to take advantage at a turning point.

As the double barrels of hard power are increasingly regulated by intergovernmental agencies, nations are expanding their influence through the more pacific work of cultural promotion, and at the forefront of promoting Korean culture is the former diplomat Lee Si-hyung. When Lee was appointed the new president of the Korea Foundation last month, tasked with promoting the national brand overseas.

"China Kaleidoscope: Jinjiang City Week," was launched on Monday to boost and improve the image and reputation of the city, a country-level city of Quanzhou, in Fujian Province. Publicity Department of the Communist Party of China (CPC) Jinjiang Committee's Director, Lin Huiling, said that the event was part of the international promotion of Jinjiang's image as well as a crucial step towards internationalisation.

Japan registered a travel surplus of about US$10.6 billion in 2015, suggesting its growing competitiveness as an exporter of tourism. [...] The Japanese government launched its Visit Japan Campaign in 2003, which led to a steady increase in the number of foreign visitors. But to explain the rapid increase in inbound tourists in recent years, we need to focus on developments since 2013. 

Norway was ranked fifth in the 2016 Country RepTrak rankings, trailing only Sweden, Canada, Switzerland and Australia. Fellow Nordic nations Finland and Denmark were close behind, at sixth and eighth place respectively. [...] The report was compiled by the Reputation Institute, which claims to be the world’s "leading consulting and advisory firm for reputation". The institute promotes the Country RepTrak ranking as the world’s largest survey of country reputation.