Brazil should build a lot of soft power and strengthen cooperation and partnership with other countries in undergoing socioeconomic development, a Brazilian expert has said. [...] However, even during the Lula administration, in which Brazil expanded its soft power, it did not manage to go beyond its stereotyped image of a country of soccer, Carnival, coffee and samba.

These heavy hitters all stand to benefit the most from the government's “Cool Japan” initiative, which has less to do with cultural diplomacy than promoting exports of Japanese “contents.” [...] Yasushi Shiina in a Toyo Keizai Online interview. He describes the festival's role as “conveying Japan's appeal internationally through film,” rather than celebrating global cinema.

Cultural diplomacy is also an essential tool for challenging claims of ‘cultural superiority’ by celebrating human differences and recognizing other cultures and values [...] It is toward this perception of culture that Qatar's diplomatic energies have been redirected over the past decade.

Last week Moscow hosted the Fourth World Congress of Compatriots that brought together Russian-speaking public leaders from 97 countries. Russian President Vladimir Putin and the head of the Russian Orthodox Church, Patriarch Kirill, took part in the event and emphasized the significance of the Russian Diaspora for government leaders. 

“A World in Crisis—How Can Smart Power Make a Difference?” will focus on the diplomacy tools countries can use to improve international stability, [...] “It’s the cluster of things which make up soft power,” he said, “whether that’s public diplomacy, cultural diplomacy, cultural relations, nation branding—whateever you want to call it—and how it can be used effectively.”

Mao Zedong was said to have been moved to tears when he watched an early performance of "The White-Haired Girl," an opera created to meet his call for rousing revolutionary art. And under President Xi Jinping, a revival is on the road, reinvented once more to appeal to a Communist Party leader's stringently ideological tastes.

Selma director Ava DuVernay is brining new cinema to our shores. This month, her distribution company, ARRAY, is releasing the South African coming-of-age drama Ayanda in theaters in Los Angeles and New York. Ayanda—starring Terry Pheto, star of the Oscar-winning South African indie Tsotsi—tells the story of a young woman who is willing to do anything to keep her father's legacy alive.