nation branding
The South African documentary, Miners Shot Down, on Monday night walked away with the International Emmy award for best documentary. The film covers the 2012 Marikana massacre when mineworkers in one of South Africa's biggest platinum mines began a wildcat strike for better wages. Six days later, the police used live ammunition to brutally suppress the strike, killing 34 and injuring many more.
Jakarta is already running a promotional campaign, ‘Enjoy Jakarta,’ which the city launched in 2005. But Alistair Speirs, a Jakarta-based brand consultant who worked on the campaign, told the Jakarta Globe in 2012 that Jakarta had, “Failed to deliver the values promised.” Speirs said that the city’s problems had “overshadowed” the campaign’s message.
Palestine's 2015 Oscar entry, the Wanted 18, tells a tragically absurd story of how a herd of cows are hunted down by Israeli authorities, who did not look fondly on the community's attempts to be self-sufficient. Through archival footage, re-enactments and claymation, film-makers Amer Shomali and Paul Cowan use dark humour to tell this lesser-known tale of a farm gone rogue...
Brazil should build a lot of soft power and strengthen cooperation and partnership with other countries in undergoing socioeconomic development, a Brazilian expert has said. [...] However, even during the Lula administration, in which Brazil expanded its soft power, it did not manage to go beyond its stereotyped image of a country of soccer, Carnival, coffee and samba.
These heavy hitters all stand to benefit the most from the government's “Cool Japan” initiative, which has less to do with cultural diplomacy than promoting exports of Japanese “contents.” [...] Yasushi Shiina in a Toyo Keizai Online interview. He describes the festival's role as “conveying Japan's appeal internationally through film,” rather than celebrating global cinema.
Cultural diplomacy is also an essential tool for challenging claims of ‘cultural superiority’ by celebrating human differences and recognizing other cultures and values [...] It is toward this perception of culture that Qatar's diplomatic energies have been redirected over the past decade.
Last week Moscow hosted the Fourth World Congress of Compatriots that brought together Russian-speaking public leaders from 97 countries. Russian President Vladimir Putin and the head of the Russian Orthodox Church, Patriarch Kirill, took part in the event and emphasized the significance of the Russian Diaspora for government leaders.