nation branding

See our interactive map of the 2015 World Expo in Milan!

See our interactive map of the 2015 World Expo in Milan!

Public diplomacy expert Çevik said Turkey is gradually getting better at using various public tools, but there is still a distance that needs to be covered, considering the power of public diplomacy will facilitate the country having well-established ties in the international arena.

India has been placed as the globe's seventh most valued 'nation brand' in 2015, moving up one notch from eighth position in 2014. With an increase of 32 per cent in its brand value to USD 2.137 billion (from USD 1.621 in 2014), , according to Brand Finance, which brought out its annual report on the world's most valuable nation brands in October 2015.

Today sees the close of the current ‘World’s Fair,’ in Milan, Italy. The six-month-long Expo Milano 2015 showcased tech innovation, especially from Italy, and while much will be written about the cost and legacy of the event, I’d like to argue that the host country made a clever use of this opportunity to show off its startups.

Delivering reliable Internet access to a country that has more than 17,000 islands, which are scattered across a vast area of the Indian and Pacific Ocean, is a challenge. Luckily for folks in Indonesia, Google is ready to take on that challenge with its Project Loon, which brings Internet access to remote areas via a network of high-altitude balloons.

The Outpost, a magazine founded by Ibrahim Nehme, is more than just an optimistic rallying cry for fellow Arabs. Through rich, original storytelling, he’s determined to show them the beauty of their own countries, while also nudging foreign readers toward a more well-rounded perception of the region. The magazine’s very existence, Nehme hopes, can become a catalyst for change for all involved.

More than a million Mexicans subscribe to internet comedy star Chumel Torres' YouTube channel, El Pulso de la Republica, the country's most successful independent satirical show. Twice a week, Torres, 33, uses the ample supply of public corruption, embarrassing mismanagement and other hot-button issues that plague Mexico to script his show, delivered mainly straight to the camera with an array of props [...]

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