nation branding
As Palestinian veterans and analysts grapple with the question of whether current events bear the hallmarks of a new intifada, Al Jazeera reached out to a number of Palestinians under the age of 30 throughout the region.
The International School of Protocol & Diplomacy (ISPD), which has its headquarters in Brussels, Belgium will be opening its center in Muscat by January. ISPD is Europe’s leading academic institution offering programs in protocol, diplomacy and cross-cultural communication skills, and this center will be its first in the Middle East.[...] “With powerful nation-branding efforts, Oman and the entire Middle East could project their real business and growth potential to the rest of the world."
Painting a sanguine outlook for China’s endeavors to enhance soft power, Kim Heung-kyu, political science professor at Ajou University, said that China might be “actively” seeking to utilize its soft power diplomacy including public diplomacy as a tool to expand its influence well beyond East Asia.
India’s cultural capital is enough and more to not let Chinese Confucius institutes win the soft-power game. But, can [India] use it in the proper manner?
[Hello Kitty is] so much more than just a cartoon character, she's the globally recognized ambassador for Japanese soft power in East Asia and beyond, according to anthropologist Dr. Christine Yano from the University of Hawaii.
Andrew K Rose estimates that a 1% net increase in ‘soft power’ raises exports by around .8%. Do countries do well by doing good? More precisely, does a country admired by others reap any benefit? My research indicates that the answers to these questions is “yes” and “yes”. I have taken advantage of a quantitative measure of soft power to show that a country sells more exports to nations that perceive it to be a force for good, holding other factors constant.
The original American dream appealed to adult men and women willing to commit themselves to a risky path of hard work, sacrifice, and hope for a better future. The new dream panders to adolescents and post-adolescents who are fearful of growing up. This is not an accurate or full picture of American life, and neither is it appealing to many people whom America needs on its side.
In this new video from CPD, Ghanian President John Dramani Mahama discusses his country's role in global society.