nation branding

On Friday October 1​6​, 2015, the Embassy of Ghana in Washington DC​ in the United States of America (USA)​ played host to the North American press launch of the 2016 Ghana Music Week Festival [...] Ghana Music week festival aims to create awareness for and about Ghanaian music and musicians while promoting Ghanaian tourism and culture.

The economic cost that Israel is paying for the current wave of terror can be seen in how the malls have emptied out [...] In an interview with Al-Monitor, [Shraga Brosh] calls on the government to include business people in the country’s official public diplomacy campaign overseas, claiming that this tactic already proved itself during the first and second intifadas.

At face value, Qatar’s engagement with the world is impressive. Doha has not only cultivated a strong alliance with the United States as the host of U.S. Central Command (USCENTCOM) and extended overtures to Israel, but until recently the tiny emirate truly also competed with its larger neighbor—the Kingdom of Saudi Arabia—for a dominant role in the Sunni Arab world.

South Africa ranks at number 37 with a nett nation brand value of US$ 225bn. [...] These numbers tell a story about South Africa. They tell us that the South African nation brand is strong and resilient and after a mere 21 years of democracy, the nation can compete with the world's most developed countries. South Africa's brand competitiveness is more than just a series of numbers, it is a brand reality that is experienced and lived by citizens, visitors, investors. 

October 16, 2015

Headlines explore the role of information and cultural networks in the international arena. 

As Palestinian veterans and analysts grapple with the question of whether current events bear the hallmarks of a new intifada, Al Jazeera reached out to a number of Palestinians under the age of 30 throughout the region. 

The International School of Protocol & Diplomacy (ISPD), which has its headquarters in Brussels, Belgium will be opening its center in Muscat by January. ISPD is Europe’s leading academic institution offering programs in protocol, diplomacy and cross-cultural communication skills, and this center will be its first in the Middle East.[...] “With powerful nation-branding efforts, Oman and the entire Middle East could project their real business and growth potential to the rest of the world."

Painting a sanguine outlook for China’s endeavors to enhance soft power, Kim Heung-kyu, political science professor at Ajou University, said that China might be “actively” seeking to utilize its soft power diplomacy including public diplomacy as a tool to expand its influence well beyond East Asia.

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