nation branding

October 2, 2015

In an effort to promote his “Made in Ghana” campaign, Ghanaian President John Dramani Mahama visited Wallis Annenberg Hall on Thursday to discuss his country’s local products. [...] The “Made in Ghana” campaign, which  launched in 2014, stemmed from Mahama’s goal to better inform the international community about Ghana and its products. 

Is "poverty porn" making a comeback? That's the term that some people used back in the 1980s to describe attention-grabbing fundraising ads […] Back then, the media were filled with images of starving African children in desperate need of food, seemingly all alone in the world. And folks in the West were invited to save them from their misery.

The Palestinian flag has for the first time been raised at the United Nations following an address delivered by Palestinian Authority President Mahmoud Abbas to the UN General Assembly.

In 1999, the first Starbucks café opened in China. The Seattle-based coffee chain, the world's largest, now operates a network of 1,500 shops across China, which is now its second-most-important market after the US [...] But Starbucks is facing competition. 

More than 50 current presidents, prime ministers and monarchs were educated at UK universities, but Britain risks losing international influence if its punitive student visa policy shuts out future leaders, a think tank has said.

While Prime Minister Narendra Modi was visiting the US, we went on an ECFR study trip to New Delhi to ask ‘What does India think?’ […] The Modi government, unlike its predecessors, has been harnessing a source of soft power: the Indian diaspora. According to the Ministry of Overseas Indian Affairs, India has the second-largest diaspora in the world, estimated at over 25 million. Roughly 1.5 million overseas Indians live in the UK and around 3.2 million in the US.

The second edition of Nation Branding: Concepts, Issues, Practice is now available, and features the role of nation branding and image management for international governments including China, Cuba, Ghana, India and the United Arab Emirates.

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