Reputation matters and this list of 11 Countries with the Worst Reputation in the World, tries to bring this matter to light. [...]With the world becoming a global village and world trade increasing many folds, reputation of a nation takes centre stage. Today, many countries depend on foreign investments and technology, as well as revenues from tourism and intellectual capital by way of expatriates

In a country that awards the Nobel Peace Prize each year and delights in its reputation for tolerance, the rebranding of Vikings from violent thugs to peaceable craftsmen is part of a broader resurgence of interest in a historical period previously embraced mostly by far-right nationalists.

Most of the focus on China’s soft power has emphasised infrastructure projects spearheaded by Beijing as a way to forge good relations with countries it deemed to be of strategic importance. But China has come to recognise the intangible benefits of a well-burnished public image abroad – goodwill and influence roads and railways alone cannot buy.

With stops in 15 countries, the event serves as a promotion of all things British to the nouveau riche of some of the emerging markets most heavily targeted by the luxury industry. The event was born out of a diplomatic mission to Abu Dhabi carried out by Olver, a former Adjutant of the Household Cavalry Mounted Regiment in the British army. 

With a brand that simultaneously presents a welcoming, cheerful facade and a darker, more sinister underbelly, Jamaica’s nation brand presents difficulties to its economy. Can it successfully position itself as neither a perennial resort nor a crime-ridden Caribbean island and achieve its full potential internationally?

Politicians, senior managers and PR experts listened to dozens of leading speakers at the conference. The main aim – to discuss the future role of communications in promoting brands , exchanging of ideas, strengthening civil society and even saving your reputation!

The World Communications Forum Davos brought together top state, business and civil society leaders. Politicians, senior managers and PR experts listened to dozens of leading speakers at the conference. The main aim – to discuss the future role of communications in promoting brands , exchanging of ideas, strengthening civil society and even saving your reputation.

Of all the islands in the Caribbean archipelago, Jamaica is probably the one that is the most effectively branded, Rihanna and Barbados notwithstanding. […] Interesting then, that the island has chosen not to rest on its laurels; rather, it is striving to reinvent itself via the first ever Brand Jamaica Symposium, which was held in July at the University of the West Indies, Mona Campus.