nation branding

With stops in 15 countries, the event serves as a promotion of all things British to the nouveau riche of some of the emerging markets most heavily targeted by the luxury industry. The event was born out of a diplomatic mission to Abu Dhabi carried out by Olver, a former Adjutant of the Household Cavalry Mounted Regiment in the British army. 

September 11, 2015

With a brand that simultaneously presents a welcoming, cheerful facade and a darker, more sinister underbelly, Jamaica’s nation brand presents difficulties to its economy. Can it successfully position itself as neither a perennial resort nor a crime-ridden Caribbean island and achieve its full potential internationally?

Politicians, senior managers and PR experts listened to dozens of leading speakers at the conference. The main aim – to discuss the future role of communications in promoting brands , exchanging of ideas, strengthening civil society and even saving your reputation!

The World Communications Forum Davos brought together top state, business and civil society leaders. Politicians, senior managers and PR experts listened to dozens of leading speakers at the conference. The main aim – to discuss the future role of communications in promoting brands , exchanging of ideas, strengthening civil society and even saving your reputation.

Of all the islands in the Caribbean archipelago, Jamaica is probably the one that is the most effectively branded, Rihanna and Barbados notwithstanding. […] Interesting then, that the island has chosen not to rest on its laurels; rather, it is striving to reinvent itself via the first ever Brand Jamaica Symposium, which was held in July at the University of the West Indies, Mona Campus.

In this two-month series produced by CPD, we examine how countries define, communicate, and manage their national identity at Expo Milan 2015.

September 3, 2015

German is also becoming popular among adult Israelis, and not only the more than 20,000 who have moved to Berlin in recent years. This reflects a broader shift in perceptions. Fifty years after Germany and Israel established diplomatic relations, 70% of Israelis have a positive view of the country, according to a poll by the Konrad Adenauer Foundation, a German think-tank. Many find Germans honest and trustworthy. With the possible exception (at least lately) of Greece, people elsewhere agree, polls show.

The 6th Cultural Communication Forum (CCF) organized by the Corea Image Communication Institute (CICI) held a meeting of leading cultural figures from G20 member countries on the topic "Cultural Combustion in the Smart Age" at The Westin Chosun, Seoul, Wednesday.

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