Vibrant Bangladesh', for example, is an apt description to not only reflect our economic fundamentals but to also attract the global market in a vigorous way.[...] The branding of 'Beautiful Bangladesh' is more of an aesthetic impression than of a developmental image. 

Reputation matters and this list of 11 Countries with the Worst Reputation in the World, tries to bring this matter to light. [...]With the world becoming a global village and world trade increasing many folds, reputation of a nation takes centre stage. Today, many countries depend on foreign investments and technology, as well as revenues from tourism and intellectual capital by way of expatriates

In a country that awards the Nobel Peace Prize each year and delights in its reputation for tolerance, the rebranding of Vikings from violent thugs to peaceable craftsmen is part of a broader resurgence of interest in a historical period previously embraced mostly by far-right nationalists.

Most of the focus on China’s soft power has emphasised infrastructure projects spearheaded by Beijing as a way to forge good relations with countries it deemed to be of strategic importance. But China has come to recognise the intangible benefits of a well-burnished public image abroad – goodwill and influence roads and railways alone cannot buy.

With stops in 15 countries, the event serves as a promotion of all things British to the nouveau riche of some of the emerging markets most heavily targeted by the luxury industry. The event was born out of a diplomatic mission to Abu Dhabi carried out by Olver, a former Adjutant of the Household Cavalry Mounted Regiment in the British army. 

With a brand that simultaneously presents a welcoming, cheerful facade and a darker, more sinister underbelly, Jamaica’s nation brand presents difficulties to its economy. Can it successfully position itself as neither a perennial resort nor a crime-ridden Caribbean island and achieve its full potential internationally?

Politicians, senior managers and PR experts listened to dozens of leading speakers at the conference. The main aim – to discuss the future role of communications in promoting brands , exchanging of ideas, strengthening civil society and even saving your reputation!