nation branding
CPD takes you inside Mexico's lively Pavilion at the Milan World Expo.
Images from Japan's Pavilion at this year's World Expo in Milan.
Hiroto Kobayashi on how the Japan Pavilion at Expo Milan 2015 contributes to the globalization of Japanese cuisine.
What is the brand Luxembourg? This has been the question of a nation branding process lauched last year, with the first official results presented Thursday seeing the country described as reliable, dynamic and open, as well as a partner and builder of bridges.
Roberto Daneo, Managing Director of the Bidding Committee for Expo Milan, shares his personal reflections about how Milan won the bid to host Expo 2015.
In this two-month series produced by CPD, we examine how countries define, communicate, and manage their national identity at Expo Milan 2015.
Visual highlights from the 2015 Milan Expo.
Ilan Manor revisits "Selfie Diplomacy."