nation branding
The article traces the history of Japan's cultural diplomacy policy to offer a critical assessment of its strengths and failings.
In this two-month series produced by CPD, we examine how countries define, communicate, and manage their national identity at Expo Milan 2015.
CPD to co-sponsor 2015 AEJMC pre-conference in San Francisco on August 5.
The national dresses, music, wine, flower, symbols, and cuisines are part of the country's culture that should be soon positioned as "cultural ambassadors" to promote the country's image to the world.
CPD takes you inside Mexico's lively Pavilion at the Milan World Expo.
Images from Japan's Pavilion at this year's World Expo in Milan.
Hiroto Kobayashi on how the Japan Pavilion at Expo Milan 2015 contributes to the globalization of Japanese cuisine.