nation branding
Italy, the host country of Expo Milan 2015, presents the global relevance of its culture and traditions to Italian and foreign visitors.
In this two-month series produced by CPD, we examine how countries define, communicate, and manage their national identity at Expo Milan 2015.
Images from the Angola Pavilion at this year's World Expo in Milan.
When consumers think about brands, they often think about products. But people and nations are brands too. In fact, some of the world’s most successful business and political leaders have clear personal brands- think of Professor Wangari Maathai, Nelson Mandela and Mahatma Gandhi. They had strong personal brands, which reflected their philosophies and beliefs and aligned strongly with their values. Their brands enhanced their leadership status in the society.
The latest in CPD's video series from Expo Milan 2015.
This new editorial by Nicholas Cull explores the interplay of nation branding and public engagement at the "slow motion soap opera of international image making" known as the World Expo.
In this two-month series produced by CPD, we examine how countries define, communicate, and manage their national identity at Expo Milan 2015.