nation branding
The "Wonderful Indonesia" brand that the country has been promoting has been ranked the 47th best in the Travel and Tourism Competitiveness Index of the World Economic Forum (WEF).
Christine Garcia-Concheso explains why Brazil took a non-traditional approach in Expo Milan 2015
Mexico’s image has rarely been this deteriorated. Nothing remains of the celebration sparked by the so-called “Pact for Mexico,” a 2012 initiative from the ruling party that served as a global example of political civility by achieving consensus among rival lawmakers to pass the country’s structural reforms.
The article traces the history of Japan's cultural diplomacy policy to offer a critical assessment of its strengths and failings.
In this two-month series produced by CPD, we examine how countries define, communicate, and manage their national identity at Expo Milan 2015.
CPD to co-sponsor 2015 AEJMC pre-conference in San Francisco on August 5.
The national dresses, music, wine, flower, symbols, and cuisines are part of the country's culture that should be soon positioned as "cultural ambassadors" to promote the country's image to the world.