nation branding

This article analyzes how the Catalan government is utilizing its unique cultural identity to reinvent its image both domestically and abroad through cultural diplomacy activities.

The British Advertising Standards Authority has banned further publication of an Israeli tourist brochure because it portrays the Old City of Jerusalem as part of Israel.

Professor explains how Netanyahu's Congress speech signals a shift on public diplomacy efforts, and outlines what else needs to be done.

House Of Cards author Michael Dobbs has described the BBC as "arguably this country's strongest cultural brand". (...) "It has an impact in every corner of the globe. It is one of the prime weapon systems in our arsenal of soft power that will grow increasingly important in the years of uncertainty that lie ahead."

With a slightly strong ‘A’ grade, the kingdom is ranked 31st globally in the ranking conducted by Bloom Consulting, a Spain-based consulting firm specializing in nation branding and destination branding with offices in Madrid, Lisbon and Sao Paulo.

In foreign policy today—especially the open-sourced, open-marketed version we now know as modern public diplomacy, small is beautiful, nimble is necessary, and bold can be risky. The Abe Doctrine combines two slogans (a) Beautiful Japan with (b) Bold Japan.

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