House Of Cards author Michael Dobbs has described the BBC as "arguably this country's strongest cultural brand". (...) "It has an impact in every corner of the globe. It is one of the prime weapon systems in our arsenal of soft power that will grow increasingly important in the years of uncertainty that lie ahead."

With a slightly strong ‘A’ grade, the kingdom is ranked 31st globally in the ranking conducted by Bloom Consulting, a Spain-based consulting firm specializing in nation branding and destination branding with offices in Madrid, Lisbon and Sao Paulo.

In foreign policy today—especially the open-sourced, open-marketed version we now know as modern public diplomacy, small is beautiful, nimble is necessary, and bold can be risky. The Abe Doctrine combines two slogans (a) Beautiful Japan with (b) Bold Japan.

The United Arab Emirates has embarked on an all-out effort to broaden its regional influence and achieve global acceptance of its autocratic definition of terrorism that encompasses all non-violent, legitimate expressions of political Islam.

Many of the funds will be used for soft-power initiatives to cultivate “pro-Japan” foreigners, such as supporting Japan studies at universities and setting up “Japan House” centers to promote the “Japan Brand.”

Myriam Gómez, the Executive Director of Fundación Imagen de Chile, which promotes Chile overseas, talks about the significance of country branding in today’s competitive world.

To survive in the competitive global market, nations are engaging in “nation branding”, and the concept is increasingly becoming a priority for many governments. It encompasses marketing techniques and strategies that a nation uses to improve, enhance and strengthen its image and reputation globally.