Brexit is in many ways just the British manifestation of the broader problem that the EU has never solved: There is a common European institution, but not a common European identity. [...] Obsessed with its own internal problems, it will fail to take the lead in standing up to Russia, it will fail to contribute to security in Africa or the Middle East...

The President of PRCAN, John Ehiguese, who led his team to receive a delegation from Brand South Africa in Lagos, said there were learnings that Nigeria could draw from the strategies deployed by Brand South Africa in its own destination branding programme [...] there were salient opportunities for Nigeria to consider arising from the successful nation branding of South Africa.

Sweden has launched a tourism campaign encouraging people all over the world to call Swedes at random. The country has set up a phone number for the calls.

Country branding is the process of building (and managing) the way a country is perceived by the rest of the world. It is an important component to national development given its effect on global trade, investments, tourism and diplomacy. It also has a profound influence on our sense of identity and national pride.
 

The airport presents visitors with a cherished consumer experience, such as convenience and hospitality. Beginning from the airport, ranked as third in Africa and 28th globally by Skytrax, a United Kingdom-based firm specialising in airline and airport research, everything appeared in order.

French food has evolved over the years to become the foremost representative of France’s culture, to the extent that Unesco declared French cuisine as a ‘world intangible cultural heritage’ in 2010.

Boy band EXO and actor Yoo Ah-in were ranked as the most influential celebrities in Korea according to the annual ranking of the country’s version of business magazine, Forbes. [...] The list, titled Korea 2016 Power Celebrity 40, ranked celebrities based on sales, media exposure, broadcasting activities and professionalism.

Brett Bruen highlighted initiatives he and colleagues undertook at the University of Tikrit in 2009 to counter extremism in Iraq. [...] The example was meant to demonstrate how undervalued centers of learning are in wars of ideas and to advocate for U.S. public diplomacy strategies that leverage inherent American advantages in academic English and entrepreneurship.